GTM Operations Lead

mabl is on a mission to empower software teams with an AI-powered low-code test automation platform that streamlines testing across web, mobile, API, accessibility, and performance. We enable everyone from global enterprises to fast-growing startups to integrate application testing into their development pipelines, accelerating their testing and boosting release cycles, regardless of technical experience.

In 2024, mabl was awarded its 5th AI Breakthrough Award, cementing its position as the #1 AI-powered testing platform in the world. While we continue to grow with the pace of technology, we also believe strongly in the value of culture (our most recent internal survey shows that 92% of our employees feel supported by the flexibility of their work, and 97% believe their manager genuinely cares about their wellbeing.) 

To continue delivering on our mission of transforming the testing space, we’re looking for people to join our team of leaders, experts, innovators, and community builders. Our core values are: drive, authenticity, support, and insight; these are the foundation of our culture and a key part of what it means to be a mabler. We practice transparency, embrace collaboration, and lead with empathy while encouraging each other to bring our most authentic selves to work.

Why we need you 

mabl is looking for a marketing, sales and business operations Swiss army knife to help manage our Go-To-Market (GTM) systems and processes while helping us make excellent data informed decisions to continue our growth objectives. You will work cross-functionally across the entire GTM function, specifically with leaders in Customer Success, Sales, SE’s, CRO, and Cofounder in this instrumental role. We need someone not afraid to get into the weeds but who can also elevate up and delivery analytics to help drive GTM strategy.

What You'll Do

• Tech Stack Ownership:
• Manage and maintain a sophisticated set of sales and marketing technologies (e.g., Salesforce, Marketo, Salesloft, 6Sense, Gong, LeanData, ZoomInfo, Google Analytics, RevSure).
• Vendor management, user training, troubleshooting, and identifying new tools.
• Implement and maintain integrations between tools including data synchronization and workflows.
• Day-to-day administration, configuration, and customization.
• Ensure data integrity and standardization.
• Improve efficiency and productivity by automating repetitive tasks.




• Reporting & Analytics:
• Develop and maintain dashboards and reports in Salesforce, RevSure, Google Analytics, etc. for the entire GTM organization.
• Analyze funnel and pipeline data to identify trends, opportunities, and areas for improvement.
• Track marketing attribution and ROI
• Assist finance with ARR reporting
• Continuously evaluate and improve sales and marketing processes to increase efficiency and effectiveness.
• Prepare standard reports and observations for quarterly business reviews and board meetings in partnership with the executive team.
• Cross-functional leadership:
• Collaborate effectively with all areas of the GTM motion
• Ability to lead and leverage agencies and contractors to scale during peak periods
• Load balance and prioritize projects based on impact/value vs. effort/time while managing cross-functional stakeholders.




• Lead Management:
• Maintain and optimize a robust lead management process.
• Own lead qualification criteria and ensure proper lead routing.
• Monitor and analyze lead flow and conversion rates.
• Support marketing campaigns by managing operational aspects (list segmentation, email deployment, landing page creation).
• GTM Strategy & Planning:
• Collaborate with sales and marketing leaders to develop and refine the GTM strategy including activities like territory planning, productivity analysis, etc.
• Assist in the development of GTM plans and timelines 
• Assist in alignment between sales, marketing, customer success, and product teams.

What you’ll bring to the table

• Previous B2B Operations Tech experience required, ideally at a SaaS company
• Expertise with a SaaS Product Lead Growth (PLG) motion a plus
• Hands-on administration level experience with tech stack mentioned above
• 5+ years in operations oriented roles - specifically marketing & sales operations
• Extensive experience working with, customizing, and creating reports and dashboards in Salesforce 
• Highly detailed, well-organized, and accurate 
• Comfortable using Google Sheets and/or excel including vlookups, charts, filters, etc 
• Basic understanding of SaaS metrics 
• Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
• A knack for designing and implementing efficient processes.
• Excellent written and verbal communication skills and the ability to work effectively with cross-functional teams.
• Bachelors degree
• Basic coding and database skills a plus

Even if you don't fit all of the requirements for our roles, but see yourself being successful at mabl, we encourage you to apply and we’d be excited to speak with you.

Working at mabl

- We embrace hybrid and remote work across the US and around the world!

- We have 80+ mablers spread across the world in 4 countries, 3 continents, and about 18 states.

- Teams get together annually to foster lasting personal relationships and we encourage mablers to visit our Boston office when possible.

- Our Diversity, Equity, and Inclusion committee drives budgeted initiatives across all facets of the company, including recruiting, onboarding, education, and celebrations. 

- We’ve won a number of awards for our work and culture, including being named to BuiltIn’s Best Places to Work in Boston five times, Boston Globe’s Top Places to Work for DEI, and Business Intelligence’s Excellence in Customer Service Award.

- We invest significantly in benefits and perks, including generous parental leave, rich health benefits, and employee wellness and collaboration perks. 

- We value our employees and show our appreciation through rewards and recognition programs, such as our mabl Kudos program and annual Founders Award!

About Us

mabl is the enterprise SaaS leader of AI-driven, low-code test automation that empowers high-velocity software teams to embed automated end-to-end tests into the entire development lifecycle. mabl customers benefit from a unified platform for easily creating, executing, and maintaining reliable browser, API and mobile web tests that result in faster delivery of high-quality, business critical applications. That’s why customer-centric brands like Liberty Mutual, jetBlue, Intuit, Stack Overflow, and many others rely on mabl to create the digital experiences their customers demand. Learn more at https://www.mabl.com; follow @mablhq on Twitter and @mabl on LinkedIn.