GTM Marketing Specialist (Go-to-Market)

About the Role:

As the GTM Marketing Specialist, you will be a key player in driving the speed and efficiency of our marketing initiatives. Your work will span across multiple areas of marketing, from supporting strategic projects to solving operational challenges, building marketing assets, and helping implement innovative tools and technologies. This role is ideal for a scrappy, self-motivated individual who thrives in fast-paced, dynamic environments and is eager to become a future marketing leader.

What You’ll Do:

• Support Special Projects: Partner with the marketing leadership team on high-impact initiatives that accelerate team performance and deliver measurable results.
• Versatile Marketing Execution: Contribute to diverse marketing activities, including demand generation, landing page creation, content development, conversion rate optimization, and more.
• Learn and Implement Tools: Quickly learn, build, and apply AI tools to improve team workflows and outcomes.
• Project Management: Own and manage multiple projects, ensuring timely delivery and alignment with team goals.
• Data-Driven Decision-Making: Analyze and report on key metrics, providing actionable insights to optimize campaigns and processes.
• Collaborate Across Teams: Work cross-functionally with stakeholders in marketing, sales, and operations to align efforts and drive success.

Who You Are:

• Scrappy and Resourceful: You thrive in startup-like environments, figuring out solutions independently and leveraging minimal resources to make a big impact.
• Highly Organized: You’re an inbox-zero type with excellent prioritization and time management skills.
• Action-Oriented: You move quickly, adapt to new challenges, and don’t wait for permission to solve problems.
• Tech-Savvy: You pick up new tools and technologies with ease and have a natural curiosity about innovation.
• Proven Performer: You’ve demonstrated top 1% performance in some area, whether professionally, academically, or personally.
• Collaborative: You’re a team player who communicates effectively and builds strong relationships across teams.

What You’ll Bring:

• Experience: 3-5 years of experience in marketing, startups, or a fast-paced environment.
• Education: Bachelor's degree or equivalent years of experience/education.
• Adaptability: A track record of wearing multiple hats and thriving in environments with shifting priorities.
• Skills: Project management, sales or marketing experience, and analytical thinking.
• Bonus Points: Experience with AI tools, coding, Salesforce, or marketing automation tools.

Why Join Us?

• Top-Tier Mentorship: Work closely with marketing leaders, receiving hands-on coaching to accelerate your career.
• Dynamic Growth Opportunities: Gain experience across a variety of marketing disciplines, preparing you to become an expert marketer and future leader.
• Impactful Work: Be part of a team that moves fast, thinks big, and makes things happen.

Career Springboard: This role will prepare you to thrive in leadership roles at any company in the future.

Nextiva Core Competencies / DNA:

• Drives Results:  The successful candidate will be action oriented, with a passion for solving problems.  They will bring clarity and simplicity to ambiguous situations.  This individual will challenge the status quo; asking what we can do differently and finding ways to create and build more success.  They are a change agent, prepared to lead and drive changes as we transform. 
• Critical Thinker:  The successful candidate is fact based and data driven, able to understand and articulate the “why,” identifying key drivers and learning from the past.  They are forward-thinking, anticipating problems before they arise.  They’ll recommend and action well thought out solutions, understanding the risks and dependencies. 
• Right Attitude:  The successful candidate will be team-oriented, collaborative and competitive with a winning mindset; they’re resilient and able to easily bounce back from setbacks.  They will be able to zoom in / out, willing to be hands-on to help solve important problems while being a motivating figure for the team along the way.  They will embrace a culture of service and learning with a focus on caring, supporting and respecting our customers and team members.

Total Rewards 

Our Total Rewards offerings are designed to allow Nexties to take care of themselves and their families so they can be their best, in and out of the office. 

Our compensation packages are tailored to each role and candidate's qualifications. We consider a wide range of factors, including skills, experience, training, and certifications, when determining compensation. We aim to offer competitive salaries or wages that reflect the value you bring to our team. Depending on the position, compensation may include base salary and/or hourly wages, incentives, or bonuses. 

• Health 🍏 - Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage 
• Insurance 💼 - Life, disability, and supplemental indemnity plans 
• Work-Life Balance ⚖️ - Flexible Time Off (FTO) for salaried employees, PTO for hourly employees, Paid Sick Time (PST), paid parental bonding leave, and paid holidays 
• Financial Security 💰 -  401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA 
• Wellness 🤸‍ - Employee Assistance Program and comprehensive wellness initiatives 
• Growth 🌱 - Access to ongoing learning and development opportunities and career advancement 

At Nextiva, we're committed to supporting our employees' health, well-being, and professional growth. Join us and build a rewarding career! 

Take a quick tour of Nextiva HQ in Scottsdale, AZ and see where Amazing happens!🚀

Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs in late 2021, valuing the company at $2.7B.To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog. 

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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