Growth Product Manager

THE ROLE

As PlayOn’s Growth Product Manager, you’ll be part of a team that will establish and transform the organization’s practice around testing and growth. This role reports to the SVP of Product Management and collaborates with the company’s executive leadership. The Growth Product Manager will be responsible for driving user acquisition, engagement, retention, and monetization strategies. This role requires a deep understanding of growth levers, user behavior, and data analytics to develop and execute initiatives that fuel our product’s growth.

As part of the Product Management Team, you’ll have the opportunity to work alongside an extremely passionate and supportive team focused on building market-leading, innovative solutions. We follow an Agile process to iteratively drive important business outcomes.

Key Responsibilities:

Identify, prioritize, and implement high-impact growth initiatives across the streaming and digital ticketing businesses to drive user acquisition, conversion, retention, and revenue growth. The ideal candidate has experience establishing a growth team and culture as well as experience in a data analytics or data science role, with the ability to create insights that drive business growth. As this is a new role to the company, you will be responsible for establishing how the team will interact with the organization, prioritize, and define hypotheses, and communicate results in a way that drives the business forward.

Cross-Functional Collaboration: Work closely with engineering, marketing, sales, and customer success teams to align growth strategies with product development and go-to-market efforts. Foster a collaborative environment to ensure successful execution of growth initiatives. Work with product management to define and prioritize the growth-focused product roadmap. Act as the primary point of contact for stakeholders, ensuring clear communication of priorities and results.

Product Roadmap and Prioritization: Lead the development lifecycle of experimentation, from ideation and design to deployment and continuous improvement. Prepare and communicate product roadmaps for internal visibility and alignment

Market and User Research: Conduct market research and data analysis to inform hypotheses and ensure tests meet user needs and market demand. Continuously monitor industry trends and emerging technologies to maintain a competitive edge.

Performance Tracking and Reporting: Partner with B2B and B2C Teams to develop and maintain dashboards to monitor key metrics and provide regular reports on growth performance. Communicate insights and recommendations to stakeholders at all levels.

Innovation and Trend Analysis: Stay up to date with industry trends, competitive landscape, and emerging growth strategies. Apply best practices and innovative approaches to drive continuous improvement.

THE PERSON

· Bachelor’s or master’s degree in business, Data Science, Computer Science, Information Systems, or a related field. 

· Proven experience (3+ years) in product management, with a focus on growth marketing or a related role 

· Strong analytical and quantitative skills with proficiency in data analysis tools (e.g., SQL, Google Analytics, Mixpanel). Ability to derive insights from complex data sets and make data-driven decisions.

· A Growth Mindset: A deep understanding of growth tactics, including A/B testing, funnel optimization, virality, and paid acquisition. Experience with growth frameworks such as AARRR (Acquisition, Activation, Retention, Funnel Conversion, Revenue, Referral).

· Collaborative team player who can work effectively with cross-functional teams and build strong relationships. Ability to thrive in a fast-paced, dynamic environment.

· Proficiency in product management tools and methodologies (e.g., Agile, Scrum, JIRA, Roadmaps). 

· Excellent communication and interpersonal skills, with the ability to translate complex data concepts into actionable insights for non-technical stakeholders. 

· Experience in a product technology company. Ideally in Media or Streaming. 

#LI-DNI

How You Play

• Ownership over Participation - You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges. 




• Team over Stars - You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed. 




• Growth over Comfort - You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.




• Fairness over Popularity - You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making. 

Company Overview 

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and VidSwap—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life. 

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again. 

When being there means everything, we make sure you never miss a moment.

Why you’ll love working at PlayOn  

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. 

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. 

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team. 

The Benefits We Offer 

Multiple medical insurance plans to choose from 

Dental, vision life and disability insurance 

Employee Emergency Fund

Company equity (stock options) 

Open PTO policy

401K plan with company match 

Hybrid/flexible work environment 

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.