Growth Marketing Specialist (New Initiative)

Sword Health is on a mission to free two billion people from pain. 

With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using AI Care to change lives, and save millions for our 25,000+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2024, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our global impact. 

Joining Sword means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by AI, enhanced by people — accessible to all.

Introduction:

As a Growth Marketing Associate at Sword Health, you'll play a vital role in both creating compelling marketing assets and generating valuable leads to fuel our sales pipeline. This position offers hands-on experience in both marketing content creation and proactive lead generation activities.

What you’ll be doing:

Marketing Content & Campaign Management

• Support the Mind Marketing Team in creating content and updating member-facing assets including HR toolkits, enrollment marketing emails, direct mail, webinars, social media posts, fliers and more.
• Familiarity using tools such as inDesign, Illustrator, and Iterable, to manage and report on marketing campaigns.
• Carry out both short- and long-term enrollment marketing programs based on strategies developed by Mind Marketers and Clients (Employers and Health Plans).
• Work cross-functionally with internal Design and external design agencies, Customer Success, Sales, external vendors, and other teams to build relevant marketing campaigns and strengthen relationships across the organization.
• Report weekly on Key Performance Indicators for all measurable marketing campaigns.
• Proofread and QA campaign materials.




Lead Generation & Sales Support

• Conduct market research to identify potential client prospects and build targeted lead lists.
• Perform outreach to potential clients via email, LinkedIn, and phone to generate initial interest.
• Qualify leads based on established criteria and nurture them through the sales funnel.
• Schedule and coordinate discovery calls and demonstrations with qualified prospects.
• Track and report on lead generation activities and conversion rates.
• Assist with preparing sales materials and presentations for prospect meetings.
• Support the sales team by gathering relevant information about prospects to enhance personalization.
• Contribute to the optimization of lead generation strategies by analyzing performance data.

What you need to have:

• Bachelor’s degree in Marketing or Business, or equivalent work experience
• 2+ years marketing/ growth experience including customer/member/user acquisition in B2B environment
• Excellent English and willingness to work a later schedule to support teammates in the US, starting at 10:00am Portugal Time
• Data-driven focus with excellent attention to detail 
• Knowledge of email acquisition channels and highly motivated to learn new platforms and technologies to carry out dynamic marketing programs
• Extremely proactive, and adaptable to a fluid environment
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams
• Skilled in Excel/Google Sheets and PPT/Google Slides 
• Experience with Iterable or similar ESP a plus
• Excellent attention to detail
• Track record producing a high volume of marketing campaigns within set schedules
• A passion for solving problems

To ensure you feel good solving a big Human problem, we offer:

• A stimulating, fast-paced environment with lots of room for creativity;
• A bright future at a promising high-tech startup company;
• Career development and growth, with a competitive salary;
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;
• A stimulating environment with room for creativity;
• A flexible environment where you can control your hours (remotely) with unlimited vacation;
• Access to our health and well-being program (digital therapist sessions);
• Remote or Hybrid work policy.

Portugal - Sword Benefits & Perks:

• Health, dental and vision insurance

• Meal allowance

• Equity shares

• Remote work allowance

• Flexible working hours

• Work from home

• Unlimited vacation

• Snacks and beverages

• English class

• Unlimited access to our Learning Platform

Note: Please note that this position does not offer relocation assistance. Candidates must possess a valid EU visa and be based in Portugal.

Sword Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.