Growth Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of 1,700 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

Fullsteam Marketing is a dynamic, multi-faceted marketing team that supports a diverse portfolio of business units across various industries, including car wash, oil and lube, storage, limo, salon, and more. Our mission is to drive growth and customer acquisition through data-driven marketing strategies, integrated campaigns, and cutting-edge technology solutions. While this role will have a primary focus on car wash, it will also play a key role in assisting other business units as needed, ensuring cohesive marketing efforts across the Fullsteam portfolio.

The Marketing Specialist – Demand Generation will support the execution of marketing initiatives designed to drive awareness, generate leads, and introduce new marketing products to car wash operators and other verticals. This B2B-focused role will coordinate webinars, manage campaigns, manage partners/distributor campaigns, and assist in launching new products. The ideal candidate is highly organized, detail-oriented, and proficient in digital marketing tools, with experience in demand generation, campaign execution, and marketing automation.

Primary Responsibilities:

• Demand Generation & Lead Nurturing: Assist in the development and execution of demand generation strategies to drive awareness and lead conversion.
• Webinar Management: Coordinate logistics, promotion, and follow-up efforts for industry webinars, ensuring engagement and lead capture.
• Partner Marketing: Develop and execute co-branded campaigns with strategic partners to expand reach and increase brand awareness.
• New Product Introduction: Support go-to-market strategies for new product launches, including campaign planning, messaging, and collateral creation.
• Campaign Execution: Manage multi-channel marketing campaigns (email, paid ads, social media, and content marketing) to generate leads and support sales.
• CRM & Marketing Automation: Utilize Salesforce.com and Salesloft to manage leads, track engagement, and optimize outreach efforts.
• Project Management: Use Asana to coordinate marketing initiatives, track progress, and ensure timely execution.
• Performance Tracking & Analytics: Monitor key marketing metrics, analyze campaign performance, and provide data-driven recommendations for optimization.
• Content & Collateral Development: Assist in creating marketing materials such as email sequences, landing pages, blog posts, and sales enablement assets.
• Industry & Competitive Research: Stay up to date on industry trends, competitor activities, and emerging marketing strategies.

Skills & Competencies:

• Project Management (Asana, Airtable, or similar platform)
• Copywriting
• Demand Generation
• Marketing Automation
• CRM Management
• Analytical Thinking
• Content Creation (Canva, Figma, etc.)
• Communication & Collaboration

Minimum Qualifications:

• 3-5 years of experience in B2B marketing, demand generation, or partner marketing.
• Proficiency in Salesforce.com, Salesloft, and Asana.
• Experience with webinar platforms (Zoom, GoToWebinar, etc.), marketing automation tools (HubSpot, Pardot), and digital marketing strategies.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills, with experience in content creation.
• Analytical mindset with the ability to track and measure campaign performance.
• Experience in the car wash or automative industry or a related field is a plus.

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.