Growth Marketing Specialist

Job Overview:

FE International is a dynamic and innovative M&A Advisory company dedicated to the SaaS, Content and e-Commerce industry. We are seeking a talented and motivated Growth Marketing Specialist to join our marketing team and contribute to our growth and success.

As a Growth Marketing Specialist at FE International, you will play a vital role in driving performance marketing strategies, optimizing SEO, and implementing data-driven growth initiatives. You will support the Marketing team working with agencies, vendors, and technology partners to develop and implement innovative marketing and advertising solutions that deliver outstanding performance.

Responsibilities:

• SEO:
  • Experience setting up an SEO strategy from scratch
  • Conduct in-depth keyword research and competitor analysis.
  • Optimize website content (on-page and off-page) for search engines.
  • Build high-quality backlinks to improve search engine rankings.
  • Track, analyze, and report on SEO performance.
• Google Ads:
  • Manage and optimize Google Ads campaigns (Search, Display, etc.).
  • Develop and implement targeted ad campaigns to reach specific audiences.
  • Track and analyze campaign performance, identify areas for improvement, and adjust bids and budgets accordingly.
  • Utilize Google Analytics and other tools to track campaign effectiveness.
• Paid Social & Multi-Channel Campaigns
  • Develop and manage paid social campaigns (LinkedIn, Facebook, Twitter, etc.) targeting relevant B2B and B2C audiences.
  • Experiment with emerging ad platforms to diversify traffic sources and maximize growth.
• Keyword Marketing:
  • Identify and prioritize high-value keywords for target audiences.
  • Develop and implement keyword strategies across all marketing channels.
  • Monitor keyword rankings and adjust strategies as needed.
• Social Listening
  • Monitor brand mentions, competitor activity, and industry trends across social media, forums, and review sites.
  • Analyze customer sentiment and feedback to identify trends, opportunities, and content gaps.
  • Use tools like Brandwatch, Hootsuite, and Google Alerts to track discussions and gather insights.
  • Identify influencers, brand advocates, and user-generated content opportunities.
  • Integrate findings into SEO, content, and ad strategies to refine messaging and targeting

Highly Preferred:

• Experience with B2B marketing in the financial services sector
• Experience B2B marketing with venture capital (VC) firms or startups.
• Experience with B2C creator marketing
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with CRM systems, preferably HubSpot.
• Experience with AI systems and automation

Qualifications:

• 2+ years of experience in SEO, Google Ads, and keyword marketing.
• Proven track record of successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms and best practices.
• Experience with Google Analytics, Google Search Console, and other relevant SEO/PPC tools.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Experience with early-stage startups
• Ability to work independently and as part of a team.
• Google Analytics certifications.

Required Skills:

• Strong analytical skills with a data-driven approach to decision-making.
• Hands-on experience with SEO tools (Google Search Console, Ahrefs, SEMrush, etc.).
• Proficiency in Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.
• Ability to develop and execute A/B testing and conversion optimization strategies.
• Strong understanding of customer acquisition funnels and marketing automation.
• Experience with email marketing tools and CRM platforms (HubSpot etc.).
• Familiarity with UI/UX principles and their impact on user engagement and conversion rates.

Experience and Education:

• Bachelor’s degree or higher in Marketing, Business, or a related field.
• 3-5 years of experience in growth marketing, performance marketing, or digital marketing roles.
• Strong track record in running successful SEO and paid media campaigns.
• Excellent written and verbal communication skills

About FE International:

FE International is an award-winning global M&A advisor of SaaS, e-commerce and content businesses. It has completed acquisitions for thousands of founders, owners and acquirers, and is the preeminent valuation thought leader in the industry. Its team includes experts in exit planning, valuation, accounting, legal and more.

Founded in 2010, FE is known for its extensive network of pre-qualified international investors. With headquarters in New York and regional offices in Miami, San Francisco and London, FE is an international company serving clients worldwide. It was named one of The Americas’ Fastest Growing Companies in 2022, 2021 and 2020 by The Financial Times and is also a four-time Inc. 5000 company.

For more information about FE International visit www.feinternational.com.