Growth Marketing Specialist - B2B - MakeMusic

Company Information

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. 

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

The Growth Marketing Specialist is a key member of the marketing team responsible for driving top-of-funnel lead generation and supporting the business development team in converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) for MakeMusic. This role focuses on leveraging advanced outreach tools such as HubSpot and Sigma to execute data- driven campaigns, optimize lead engagement, and support the revenue teams as they streamline the transition of qualified opportunities to the sales team.

You will work directly with the Digital Marketing and Content Marketing Team Members, amongst others. This position reports directly to the Sr. Director of Growth.

Key Responsibilities:

Lead Generation & MQL Development:

• Design and execute targeted top-of-funnel campaigns to generate high-quality MQLs that align with the company’s ideal customer profile (ICP).
• Leverage tools like HubSpot and others to manage automated and targeted outreach campaigns, ensuring consistent and personalized prospect engagement.
• Maintain and refine lead scoring methodologies to improve MQL quality and alignment with sales-ready criteria.

Support for Business Development Team:

• Partner closely with the business development team to ensure seamless collaboration and alignment on lead follow-up strategies.
• Provide enriched lead profiles, engagement data, and personalized insights to help sales effectively nurture MQLs into SQLs.
• Work with PMMs team to create and optimize outreach sequences, cadences, and messaging.

Campaign Development & Optimization:

• Develop multi-channel campaigns (email, LinkedIn, calls) to support lead engagement and progression through the funnel.
• Collaborate with all revenue teams to create assets (e.g., email templates, sales playbooks, outreach messaging) tailored to top-of-funnel needs.
• Develop high-quality content that resonates with the target audience, including blog posts, infographics, videos, webinars, and case studies. Inclusive of SEO/SEM needs. 
• Continuously analyze campaign performance, conduct A/B tests, and refine strategies to maximize conversion rates.

Tool & Technology Management:

• Manage and optimize the use of outreach tools (HubSpot), CRM systems, and marketing automation platforms for efficient lead tracking and reporting.
• Ensure marketing and sales technology stacks are integrated for seamless data flow and reporting.

Data Analysis & Reporting:

• Monitor and analyze outreach metrics, including email open rates, response rates, call connect rates and more, to measure campaign effectiveness.
• Provide regular reports to the marketing and business development teams, highlighting areas of success and opportunities for improvement.

Cross-Functional Collaboration:

• Work with marketing colleagues to align top-of-funnel efforts with broader marketing campaigns and initiatives.
• Collaborate with BD and sales to ensure a smooth handoff of SQLs, and provide feedback on lead quality and conversion trends.

Requirements

Required Qualifications: 

• 3+ years in marketing, demand generation, or sales enablement, with a focus on top-of-funnel activities and collaboration with business development teams.
• Proven experience and proficiency managing marketing automation platforms, CRM systems and outreach tools such as Hubspot
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Excel)
• Experience in designing and executing multi-channel marketing campaigns
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Understanding of SaaS business models and customer lifecycle
• Knowledge of marketing best practices and compliance regulations
• Strong collaboration and communication skills to work effectively across marketing and business development teams.
• Excellent ability to craft engaging and personalized outreach content.
• Analytical mindset to interpret campaign performance data and optimize efforts.
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.

Preferred Qualifications:

• Background in B2B SaaS, supply chain, or logistics industries.
• Knowledge of Account-Based Marketing (ABM) and personalized lead 
• engagement strategies.
• KPIs and Metrics for Success:
• Volume of MQLs delivered to the business development team per 
• quarter.
• Conversion rate from MQL to SQL.
• Engagement metrics (e.g., email open rates, reply rates, call success 
• rates).
• Contribution to overall pipeline value from top-of-funnel activities.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits

Compensation

Peaksware/MakeMusic is committed to fair and equitable compensation practices. The salary rang for this role in Colorado is $58,477 - $97,461. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation, including bonus.

Benefits and Perks

Health

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.