Growth Marketing Manager

Posted 5 Days Ago
2 Locations
Mid level
Information Technology • Internet of Things
The Role
The Growth Marketing Manager will develop and execute data-driven marketing strategies, optimizing channels, and collaborating with teams to enhance customer acquisition and revenue growth.
Summary Generated by Built In

About Middesk:

Middesk makes it easier for businesses to work together. Since 2018, we’ve been transforming business identity verification, replacing slow, manual processes with seamless access to complete, up-to-date data. Our platform helps companies across industries confidently verify business identities, onboard customers faster, and reduce risk at every stage of the customer lifecycle.

Middesk came out of Y Combinator, is backed by Sequoia Capital and Accel Partners, and was recently named to Forbes Fintech 50 List and cited as an industry leader in business verification by digital identity strategy firm, Liminal.

The Role

As the Growth Marketing Manager, you will be responsible for developing and executing data-driven marketing strategies that drive customer acquisition, engagement, and revenue growth. You’ll work closely with Sales, Product, and Revenue Operations teams to optimize marketing campaigns, experiment with new channels, and refine our go-to-market strategy. Your work will directly contribute to Middesk’s continued growth and market leadership.

What You’ll Do:

  • Own and optimize performance marketing channels (Google Ads, LinkedIn, display, chat) to drive high-quality leads and conversions.

  • Develop and implement SEO strategies to increase organic visibility and inbound traffic.

  • Execute A/B tests and conversion rate optimization (CRO) strategies to improve the efficiency of the marketing funnel.

  • Scale account-based marketing (ABM) efforts, working closely with sales to target and convert high-value accounts.

  • Build and manage marketing automation workflows in Hubspot to nurture leads and improve conversion rates throughout the sales funnel. 

  • Develop and measure multi-channel demand generation campaigns, including paid media, content marketing, and email marketing.

  • Collaborate with the Product Marketing and Content team to develop engaging content and messaging that resonates with our target audience.

  • Analyze marketing performance data and key growth metrics, providing insights and recommendations to optimize campaigns.

  • Experiment with new growth channels and creative marketing ideas, testing and iterating to identify scalable opportunities.

  • Work closely with Revenue Operations to enhance marketing attribution, pipeline velocity, and reporting to measure success of programs. 

What We’re Looking For:

  • 4+ years of experience in growth, demand generation, or performance marketing, preferably in B2B SaaS or fintech.

  • Deep expertise in paid media (Google, LinkedIn, programmatic display, retargeting), SEO, and conversion rate optimization (CRO).

  • Strong analytical skills and experience with Google Analytics, Looker, Tableau, or similar BI tools.

  • Hands-on experience with A/B testing, marketing automation platforms (HubSpot, Marketo), and lead nurturing strategies.

  • Understanding of ABM (Account-Based Marketing) strategies and how to align with sales to increase conversions and drive revenue. 

  • Ability to move fast, test often, and iterate based on data insights.

  • Strong communication and project management skills, with a track record of working cross-functionally.

  • Bonus: Experience in fintech, compliance, or business identity verification industries.

Location: 

We follow a hybrid work model, and for this role, there is an expectation of 2 days per week in our SF or NYC office. Candidates should be based within a commutable distance, as we believe in the value of in-person collaboration and building strong team connections while also supporting flexibility where possible.

Top Skills

Google Ads
Google Analytics
Hubspot
LinkedIn
Seo
Tableau
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
New York, New York
94 Employees
On-site Workplace
Year Founded: 2019

What We Do

Middesk's mission is to enable every business to access the products and services they need to grow and thrive. We believe that if we can make it easy for a business to access financial products, hire new employees, and transact with other businesses, that we increase the odds of success for that business to contribute to its community and the broader economy.

Our Identity product provides accurate, complete information that financial services companies need to make efficient onboarding decisions. Our Agent product makes it easy for employers to file with the state and federal agencies needed to establish their business across the country. Our customers include Affirm, Brex, Plaid, Mercury, Divvy, Rippling, Gusto, and others.

Based in San Francisco, CA, Middesk is backed by Sequoia Capital, Accel Partners, and Y Combinator

Similar Jobs

Alchemy Logo Alchemy

Growth Marketing Manager

Blockchain • Information Technology • Software • Cryptocurrency • Web3
Easy Apply
Hybrid
2 Locations
200 Employees
New York, NY, USA
55 Employees
140K-200K Annually

Datadog Logo Datadog

Associate Growth Marketing Manager

Artificial Intelligence • Cloud • Software • Cybersecurity
Hybrid
New York, NY, USA
5000 Employees
72K-97K Annually

THESIS Logo THESIS

Growth Marketing Manager, Paid Social

Consumer Web • eCommerce • Healthtech • Productivity • Biotech
New York, NY, USA
30 Employees

Similar Companies Hiring

Jobba Trade Technologies, Inc. Thumbnail
Software • Professional Services • Productivity • Information Technology • Enterprise Web • Consulting • Cloud
Chicago, IL
45 Employees
InCommodities Thumbnail
Renewable Energy • Machine Learning • Information Technology • Energy • Automation • Analytics
Austin, TX
234 Employees
HERE Technologies Thumbnail
Software • Logistics • Internet of Things • Information Technology • Computer Vision • Automotive • Artificial Intelligence
Amsterdam, NL
6000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account