Growth Marketing Manager

Posted 13 Days Ago
Hiring Remotely in US
Remote
Senior level
Other
The Role
The Growth Marketing Manager enhances digital marketing through SEO strategies, technical website management, and data-driven growth analysis to optimize user engagement and conversion rates.
Summary Generated by Built In

What We Do: 

Care Access is a unique, multi-specialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers.

 

Who We Are: 

We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations. 


Position Overview: 

The Growth Marketing Manager will be the critical link between our digital marketing team and our technical and SEO-driven digital efforts. This role requires a blend of technical expertise, UX/UI knowledge, and data-driven decision-making to optimize our digital experiences, improve search performance, and drive conversions across our platforms. 

 

What You'll Be Working On: 

Duties include but not limited to: 

SEO & Digital Optimization:

  • Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements). 
  • Conduct site audits and provide recommendations to enhance organic search rankings and user engagement. 
  • Implement A/B testing and UX improvements to optimize conversion rates and reduce friction. 

Technical Implementation & Website Management

  • Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.). 
  • Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates). 
  • Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio). 
  • Oversee schema markup, metadata optimization, and internal linking strategies. 

Data-Drive Growth & Reporting

  • Build dashboards and reports to track SEO performance, website engagement, and conversion rates. 
  • Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility. 
  • Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing strategies. 

Collaboration & Strategy

  • Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices. 
  • Stay ahead of emerging trends in search, web performance, and digital UX to implement cutting-edge solutions. 
  • Ensure all digital experiences are optimized for both search engines and real users (UX/UI best practices). 

Physical and Travel Requirements:

  • This role requires 100% of work to be performed in a remote office environment and requires the ability to use keyboards and other computer equipment.  
  • This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.  
  • Type of travel required: ​National​ 

What You Bring - Knowledge, Skills, and Abilities:

  • Experienced in SEO & digital growth – You have 5+ years of experience in SEO, technical marketing, and digital user experience. 
  • Technically proficient – You’re comfortable using HTML, CSS, and JavaScript 
  • Data-driven & analytical – You have experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools. 
  • User-focused – You understand UX/UI principles and how to design intuitive, high-converting digital experiences. 
  • A problem solver – You excel at diagnosing website issues, optimizing performance, and improving conversion pathways. 
  • Collaborative – You can work across teams, bridging the gap between marketing, developers, and content creators. 
  • Detail-oriented & strategic – You see the big picture but also execute with precision. 

Certifications, Education, and Experience:

  • Minimum education: Bachelor’s degree in Marketing or a similar field 

Benefits (US Full-Time Employees Only)

  • Paid Time Off (PTO) and Company Paid Holidays
  • 100% Employer paid medical, dental, and vision insurance plan options
  • Health Savings Account and Flexible Spending Accounts
  • Bi-weekly HSA employer contribution
  • Company paid Short-Term Disability and Long-Term Disability
  • 401(k) Retirement Plan, with Company Match

Diversity & Inclusion:

We serve patients and researchers from diverse cultures and communities around the world. We are stronger and better when we build a team representing the people we aim to support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We value diversity and believe that unique contributions drive our success.

 

At Care Access, every day, we are advancing medical breakthroughs. We’re uniting standard patient care with cutting-edge treatments and research. Our work brings life-changing therapies to those in need and paves the way for newer and greater treatments to reach the world. We’re proud to advance these breakthroughs and work with the big players while engaging with the

physicians and caring for patients.

 

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

 

Care Access is unable to sponsor work visas at this time.


Employment Statement

Care Access complies with all employment laws and regulations with respect to its employment practices, terms and conditions of employment, and pay equity and wages. Care Access does not engage in any unfair or forced labor practice and does not tolerate, under any circumstances, the use of any form of forced or involuntary labor, child labor, or human trafficking. This extends to suppliers, partners, or other third parties with whom Care Access does business. Care Access values and promotes the protection of human rights everywhere.

Top Skills

CSS
Ga4
Google Tag Manager
Hotjar
HTML
JavaScript
Power BI
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The Company
HQ: Boston, MA
818 Employees
On-site Workplace

What We Do

Care Access is a leading decentralized research organization (DRO) that breaks down traditional barriers in clinical research for patients, sponsors, and physicians. Its innovative model brings decentralized trials, Sites On Demand™, Virtual PIs, and Mobile Sites to previously-unreachable patient populations to expand the impact of clinical research. Supported by top pharmaceutical and biotech partners across 20 different therapeutic areas, Care Access is scaling and globalizing its new model for clinical trial delivery, where more physicians and patients can engage in life-saving research to develop new therapies faster.

To find out how Care Access is transforming the future of clinical trials, visit www.careaccess.com or email [email protected].

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