Customer Growth Marketing Manager

Posted 9 Days Ago
Hiring Remotely in United States
Remote
Mid level
Software
The Role
The Customer Growth Marketing Manager will generate upsell pipeline by executing marketing campaigns, managing events, and collaborating cross-functionally with sales and customer success teams.
Summary Generated by Built In

NetDocuments is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity without phone, video, and in person meetings and communications from emails using the @netdocuments.com domain. If you have any concerns or questions about communications you have received, please send them to [email protected]m so our team members can review.


NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters. 

NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team. 

At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022,  2023, & 2024 list of Inc. Magazine’s 5000 Fastest-Growing Private Companies in America. 

Other recent awards include: 

  • Two-time winner (2024, 2023) National Top Workplaces
  • Two-time winner (2024, 2023) Top Workplace innovation
  • Three-time winner (2023, 2022, 2021) Top Workplace in the US by the Salt Lake Tribune
  • Three-time winner (2023, 2022, 2021) Best Companies to Work for by Utah Business magazine
  • Three-time winner (2024, 2023, 2022) Top Workplace Work-Life Flexibility
  • Three-time winner (2024, 2023, 2022) Top Workplace Compensation & Benefits
  • 2024 Cultural Excellence
  • 2024 Technology Industry 
  • 2023 Top Workplace Leadership
  • 2023 Top Workplace Purpose & Values
  • 2022 Top Workplace Employee Appreciation and Employee Well Being

NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day! 

What You’ll Do 

NetDocuments is looking for a results-driven Customer Growth Marketing Manager to generate an expansion pipeline within our existing customer base. This role sits at the intersection of demand generation and customer marketing—focused on creating pipeline-driving campaigns and managing customer events.  

You’ll collaborate closely with sales, revenue operations, and customer success teams to develop and execute multi-channel programs that engage current customers and drive demand for additional NetDocuments products and services. 

You will: 

  • Own and execute campaigns that generate qualified upsell pipeline from our current customer base 
  • Plan and manage customer-facing events (virtual and in-person) to support expansion goals—owning strategy, logistics, promotion, and post-event follow-up 
  • Partner with Sales to identify high-potential accounts and coordinate monthly outreach programs 
  • Create and manage email campaigns, account-based plays, and webinars to educate and engage customers on new features 
  • Develop segmentation strategies and messaging tailored to firm size, region, or product usage patterns 
  • Track campaign performance and report on key metrics like demo requests, pipeline, lead-to-opportunity conversion, and program ROI 
  • Use tools like Salesforce, Crossbeam, and intent data to refine targeting and optimize campaign effectiveness 

 

What You’ll Need to be Successful 

  • 4+ years of experience in demand generation or customer marketing, preferably in B2B SaaS 
  • Proven ability to drive pipeline and revenue through targeted marketing campaigns 
  • Experience working cross-functionally with Sales, CS, and Revenue Operations 
  • Strong skills in campaign strategy, email marketing, segmentation, and reporting 
  • Familiarity with Salesforce, and marketing automation platforms (e.g., Marketo, HubSpot) 
  • Bonus: Experience in the legal tech spaces 

 

What You’ll Love About NetDocuments 

  • The People! 
  • 90% healthcare premiums company covered 
  • HSA company contribution 
  • 401K match at 4% with immediate vesting 
  • Flexible PTO (typically 3 to 4 weeks a year) 
  • 10 paid holidays 
  • Monthly contributions for life activities & wellness 
  • Access to LinkedIn learning with monthly dedicated time to explore 

 

Compensation Transparency 

The compensation range for this position is: $145,000 - $150,000

The posted cash compensation for this position includes base salary and variable if applicable. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations 

Equal Opportunity 

NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate. NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment. 

Top Skills

Crossbeam
Hubspot
Marketo
Salesforce
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The Company
Lehi, UT
250 Employees
On-site Workplace
Year Founded: 1998

What We Do

Save time, money, and frustration! Automate your document and email management with NetDocuments’ secure, compliant, and “anywhere accessible” platform.

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