Growth Marketing Manager

Growth Marketing Manager

Ovia Health, a wholly-owned subsidiary of Labcorp, offers a preventative and proven platform trusted by over 22 million families for daily personalized health engagement with high-touch support, 50+ clinical programs and research validation from over 48 peer-reviewed publications and 38 partnerships with world-renowned research institutions.  Our mobile apps and comprehensive digital solutions for fertility, pregnancy, and parenting empower people to take control of their health and navigate parenthood with confidence.

Ovia Health and Labcorp are Equal Opportunity Employers.  We are proud of our diversity, and we create inclusion and belonging through how we onboard, meet, connect, engage, and communicate.  Join us!

We are seeking a Growth Marketing Manager to lead the strategy and tactical execution of multi-channel B2B marketing campaigns focused on raising awareness and driving leads. This person will be a critical leader on the Marketing team and will be responsible for leveraging Ovia Health’s results, research, and ROI to design and operationalize targeted marketing strategies to engage specific customer segments across health plans and employers to create demand, drive engagement, and accelerate pipeline. You will collaborate with internal teams including Brand, Product, Clinical, and Sales to craft and test personalized marketing campaigns and strategies, such as email marketing, content, webinars, ABM, and other channels.

What You’ll Accomplish

• Lead marketing strategies: Collaborate with cross-functional teams, including customer marketing, customer success, creative and product to execute campaigns that achieve business objectives and deliver measurable results
• Build strategy for email marketing to meet brand awareness, lead generation and revenue growth goals - including roadmap, calendar, prioritization, targeting, messaging and measurement.
• Campaign Design and Optimization: Design and optimize multi-channel campaigns, including email, push, social media, landing pages, content, and events.
• Drive inbound and outbound lead generation, integrating lead scoring and nurturing workflows.
• Analytics & Reporting: Monitor funnel performance metrics, analyze data to identify trends and opportunities, and provide regular reports to various internal audiences.
• In partnership with Head of Marketing, assist in shaping the martech stack inclusive of implementing new tools into the stack and streamlining operations and insights
• A/B Testing & Optimization: Conduct A/B testing to improve funnel performance, experiment with different approaches, and implement best practices
• Implement personalized outreach sequences and retargeting ads to engage high-priority accounts.
• Develop and refine playbooks for account-based and lifecycle campaigns to support scalable growth efforts.
• Monitor and analyze campaign performance metrics, reporting insights and recommendations to senior leadership.
• Use data and best practices to build a strategy and framework to define and prioritize your efforts and adjacent marketing team efforts.
• You’ll stay current with trends in claims data analysis, consumer behavior, and emerging technologies to continuously refine targeting strategies

Who you are:

• Skilled in following best practices within email marketing, webinars, events, and consumer privacy
• Successful track record of developing effective integrated campaigns that exceed funnel goals.
• Effective cross-functional collaborator across time zones and business lines
• Solid analytical skills and curiosity; you are eager to dig into the campaign results, interpret the data, draw conclusions, and share insights to inform what’s next
• Familiarity with marketing & sales funnels, levers and customer journeys
• Ability to prioritize and focus your efforts on the highest-impact opportunities
• Passionate for health equity and digital healthcare.

What you will do:

• Supports the team’s collaboration with the Enterprise Sales teams to create thoughtful marketing strategies that attract, motivate, and engage sales prospects

Intent-based Campaign Strategy

• Supports development of integrated content, campaign, and event plans that market to buyers and delight the market - driving acquisition, nurture and re-engagement opportunities of key audiences to fuel revenue growth and client retention.
• Supports event lead-gen strategy, identifying opportunities and providing compelling CTAs that drive both awareness and lead-gen
• Partners closely with product marketing to connect key messages and buyer/member pain points with compelling campaign content and marketing channel strategies
• Continuously identifies ways to innovate content creation & distribution, including new channels, formats or executions, content partnerships, and emerging market opportunities
• Supports testing and measurement of campaigns to enable data-driven decisions to optimize spend and improve performance

Account Based Marketing (ABM)

• Supports Account Based Marketing content & campaigns that drive engagement from key accounts nominated by sales
• Supports technical aspects of marketing portions of the DemandBase ABM platform (marketing dashboards, reports, target keyword lists, advertising, audiences, etc.)

What we require:

• Minimum 4 years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare
• Experience in and ability to effectively leverage digital marketing technologies including SaleForce.com (SFDC), DemandBase and Eloqua. 
• Project and event management and prioritization skills with mastery of the details; you’re able to manage multiple projects at any given time
• Experience writing email copy that engages while adhering to Ovia’s brand voice and Labcorp’s brand standards

Application Window: February 28th, 2025

Pay Range: $110,000 - $135,000/year

The position is also eligible for an annual bonus under the Labcorp Bonus Plan.  Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers.

Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.  Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only.  For more detailed information, please click here. 

Labcorp is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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