Faherty Brand

Growth Marketing Manager

Posted 6 Days Ago

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New York, NY

Senior level

Fashion • Retail • Wearables

The Role

The Growth Marketing Manager will oversee and manage paid search channels, including SEM campaigns across Google and Microsoft Ads, and optimize performance across platforms such as YouTube and Amazon. Responsibilities include budget monitoring, KPI tracking, audience targeting, and collaboration with various teams to drive profitability and reduce customer acquisition cost.

Summary Generated by Built In

Is this job for you?

Faherty is seeking an experienced Growth Marketing Manager that will be responsible for day-to-day execution and overall strategic management of our Paid Search channels. You’re a great fit for this role if you have a thorough knowledge of Paid Search account structures, optimization levers, trends, and best practices. You will also have a long history of working closely and collaboratively with cross-function teams, including but not limited to: Retail, Marketing, Merchandising, Creative & Wholesale. Ideal candidates will have showcased in their experiences their ability to lead and manage best-in-class PPC accounts.

What you’ll do:

Launch, manage, and scale SEM campaigns primarily across Google and Microsoft Ads with the potential to expand across other channels as well.
Own and manage YouTube full funnel strategy and provide recommendations to build audiences and optimize performance.
Launch and manage SEM campaigns for Amazon branded storefront.
As needed, support SEM efforts for Faherty Brand resale site, Second Wave.
Monitor budgets, adjust bids, track KPIs, and optimize campaigns to hit internal goals and targets.
Identify expansion opportunities including new audience targeting, campaign formats, and new channels and provide recommendations for best practice audience targeting.
Must be able to understand PPC KPIs and execute strategy to drive revenue, reduce CAC, and improve profitability.
Proactively recommend new campaign types and test them across each channel.
Knowledge of latest SEM and performance marketing trends.
Maintain and establish partnerships with third party vendors and agencies
Serve as the main contact and subject matter expert for Paid Search

What you’ll have:

A minimum of 5 years of hands-on paid search experience, preferably in an e-commerce fashion business
A thorough understanding of all Paid Search and related platforms: Google/Microsoft Ads, Google Analytics, Merchant Center, Tag Manager, Search Console, etc.
Highly proficient with all types of Google & Bing Ads Management with direct experience in Search, Performance Max/Shopping, Display, and YouTube
Nice to have: experience with CTV & Display channels
Experience working with and optimizing product data feeds
Experience managing and scaling local inventory and local ads
Advanced knowledge of Excel and other reporting tools is a must
In depth understanding of search engines, up-to-date techniques, ranking factors and principles for SEM strategy

We aim to pay competitively for our size and industry. The base salary range for this position is $85,000 - $100,000 USD, but we will consider location, skill level and experience to determine the final offer.

Why us you ask!

Health benefits
401(K) Plan with company match
Incentives Program
Commuter Options/Benefits
Generous employee discount

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A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. We live by six key pillars:

Be The Best

Stay Authentic

Better Together

Spread Good Vibes

Deliver On Promises

Lead Consciously, Bravely, and Inclusively

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place.