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Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,500 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.
As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.
Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
About the Role & Team
We’re looking for an experienced Growth Marketing Manager to lead the execution of expansion initiatives for our New Products at Amplitude. This role is perfect for someone passionate about product monetization and skilled at partnering with Enterprise account teams to drive the adoption and expansion of products with strong product-market fit.
Reporting to the Senior Manager, Retention Marketing, this is a highly collaborative role that works closely with product, product marketing, ABM teams, sales, enablement, and operations to scale upsell campaigns and leverage product data to identify expansion opportunities.
As a Growth Marketing Manager, Monetization, you will:
- Collaborate with product teams on monetization experiments, trials, and initiatives to increase product awareness, adoption, and self-serve revenue.
- Partner with ABM teams on product-led sales plays (expand and cross-sell) to convert hand-raisers into sales pipeline and ARR.
- Work with lifecycle marketing teams and independently execute campaigns that drive sales pipeline for our New Products.
- Build feedback loops with sales teams to optimize play performance and lead quality.
- Own, optimize, and report on existing product campaigns while creating new campaigns to surface product hand-raisers based on paywalls and product usage.
- Enhance the Product Qualified Account (PQA) model by managing lead scoring and collecting feedback from sales on lead quality.
Minimum Qualifications:
- 5+ years of experience in growth marketing, lifecycle marketing, or demand generation, preferably at a multi-product company.
- Demonstrated success in driving product adoption, upsell, or cross-sell initiatives.
- Experience working cross-functionally with product, sales, and marketing teams.
- Strong proficiency with Salesforce CRM or similar sales enablement tools.
- Ability to analyze and act on product usage data to inform campaign decisions.
- Proven ability to build and optimize campaigns that drive measurable sales pipeline impact.
- Strong understanding of lead scoring models and experience optimizing them based on sales feedback.
Preferred Qualifications:
- Hands-on experience with Amplitude analytics or similar product usage data tools.
- Familiarity with product-led sales models and ABM strategies.
- Experience working in a SaaS environment with enterprise clients.
- Background in executing monetization experiments or trials for new products.
- Ability to thrive in a fast-paced, iterative environment and drive alignment across teams.
Who We Are
The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.
The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.
We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.
Some of our benefit programs include:
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
- Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program (ESPP)
Other fun facts about Amplitude:
- G2 Customer Reviews: #1 product analytics solution for 13 quarters in a row.
- Business Insider: A top tech company to bet your career on.
- Fast Company: #3 most innovative enterprise company in the world.
- Founded in 2012, Amplitude went public via a direct listing in September 2021 and is now trading under the ticker $AMPL.
- We’re a global and fast-growing team! We have offices in New York (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.
- Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
This role is eligible for equity, benefits and other forms of compensation.
Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $140,000 - $210,000 total target cash (inclusive of bonus or commission)
Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $155,000 - $233,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $155,000 - $233,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $140,000 - $210,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $140,000 - $210,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.
By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.
Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.
Top Skills
What We Do
Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes – from loyalty to lifetime value – and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
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