Growth Marketing Manager LGX

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the community’s where our employees work and live is very important to Campbell’s. Our “Giving that Matters” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Imagine... working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process. We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference.

General Summary:

The Growth Marketing Manager is responsible for leading the strategic business plans and design category and brand strategy, shaping the growth building blocks to achieve mid-term and long-term results aligned with LGX strategies and portfolio roles.

Accountable for LGX growth plan through forward looking equity building, innovation, geographic expansion and white space identification within the different brands and strategic commercial partners. As growth hacker, you will lead, set priorities and engage cross-functional partners towards key strategic initiatives linked to the brand / business performance goals, with responsibility for market gap identification, commercialization and go-to-market launch planning for key initiatives in multiple geographies. The leader in this role is also responsible for developing marketing talent.

Primary Responsibilities:

▪ Strategic Leadership – Develop and articulate growth strategies to set the future vision to drive midterm and long-term business expansion. Anticipate shifts in consumer, customer, and channel behaviors, as well as competitor actions. Transform consumer insights into actionable plans, contributing to the Strategic Plan, AOP, and MBR. Drive prioritization agenda with focus on brand and market roles and support resource allocation.

▪ Brand Equity Management – Collaborate with brand keepers to ensure the brand essence is consistently expressed across all brand elements, including price pack architecture, portfolio expansion, and innovation.

▪ Business Planning – Lead the creation of mid-term and long-term strategies and projects to fuel the growth of multiple categories, brands, and markets. Support the development and execution of prioritization processes.

▪ Innovation & Commercialization – Develop and manage multi-year innovation platforms through launch. Ensure a seamless transition to brand teams for ongoing management. Lead cross functional teams to deliver projects on time and within budget. Communicate project status, issues, and opportunities to the broader organization.

▪ Organizational Leadership – Serve as the primary stakeholder for strategic projects, including key decision-making. Build recommendations, secure strategic alignment, and obtain approvals from upper management on key initiatives.

Job Complexity:

This position demands the ability to drive brand and business growth while proactively anticipating obstacles and demonstrating flexibility in seeking alternative solutions to stay on track. It is essential to extract relevant information to derive meaningful insights and make informed tactical decisions, using sound judgment, thorough analysis, and a strong business/financial perspective.

The position requires the ability to deal with complexity, leading the business growth through Strategic Commercial Partners, Distributors and Co-Manufacturers in different locations. It involves interacting with several different functional areas across LGX and Corporate HQ including Sales, Research & Development, Supply Chain, Finance, Procurement, Legal and Government Regulations and Agency Partners.

This position requires the ability to multi-task keeping various brand initiatives and projects on track while completing other general marketing and analytical tasks. Strong collaboration, creativity and communication skills will be required to engage a diverse team and ensure proper alignment with multiple stakeholders.

Minimum Requirements:

▪ BS/BA required; MBA preferred

▪ Years of relevant experience: 6+ years of brand/product management marketing, strategy, and innovation

▪ Food and Beverage experience; hybrid operational business model experience preferred

▪ Must include product management, critical thinking, and multi-disciplinary marketer experience

▪ Proven problem solving, and business management experience. Agile and fast teams desired

▪ Ability to lead, motivate and collaborate across a cross-functional team of stakeholders (internal and external)

▪ Ability to effectively prioritize and execute tasks within tight timeframes in a dynamic working environment

▪ Ability to influence stakeholders, drive decisions and execution (internal and external)

▪ Strong analytical skills, experimental and business/financial acumen

▪ Advanced proficiency in English and Spanish

Travel:

▪ Position based in USA

▪ Business travel required, 20-30% in LATAM, Caribbean and Europe. Occasional in North America

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$119,600-$171,900

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.