We are seeking a dynamic and results-driven Growth Marketing Head to lead and drive growth marketing strategies across our products and mobile app. This role partners closely with business units to design and execute initiatives that fuel customer acquisition, engagement, and transactions (e.g., loans, payments and investments). The ideal candidate will play a key role in driving digital adoption while ensuring product growth across assigned products.
Key Responsibilities
- Growth and Marketing Strategy:
- Collaborate with business units to design and implement marketing initiatives for customer acquisition and retention.
- Develop strategies to increase active user base and drive transaction frequency for key products.
- Digital Adoption:
- Lead digital adoption efforts for the mobile app and specific products, driving installs, registrations, and sustained usage.
- Identify and address barriers to digital engagement, tailoring initiatives for different customer segments.
- Campaign Execution:
- Oversee performance marketing campaigns and customer lifecycle initiatives to meet KPIs.
- Leverage data insights to optimize acquisition and engagement efforts across channels.
- Cross-Functional Collaboration:
- Partner with product, business development, and customer experience teams to align marketing strategies with product roadmaps.
- Act as a bridge between marketing and operations to ensure smooth implementation of campaigns.
- Data-Driven Decision Making:
- Use analytics to monitor customer behavior and campaign performance.
- Generate insights to inform future strategies and enhance ROI.
- Experience:
- Minimum 8 years of experience in financial services, fintech, or digital-first companies.
- Proven success in growing digital products or financial services offerings.
- Preferred Background:
- Previous business experience in lending products, investment products, or payment products
- Previous roles in product management, marketing, business development, or sales management.
- Hands-on experience in performance marketing, customer lifecycle management, or digital adoption initiatives.
What We Do
We are a prosperity platform company to harmoniously build a strong economy from the grassroots in order to realize the grassroots communities of technology equity, inclusiveness and sustainability.
We believe prosperity platform is the right solution to deliver high quality digital financial services and to bridge the gap that brings shared prosperity to the World.
Amartha’s Team are highly compassionate people who are impatient to deliver their impacts to alleviate the sufferings of others.
Working at Amartha means you are part of dynamic and compassionate team who make impact on daily basis. It means you sign up for a high-paced environment where everyone is taking part in achieving success and make other people happier.
It also means you wake up every single day energized, and excited of what’s next to be done to help Indonesia and the world a more equitable and prosperous place to live for everyone.
It means you feel special, as whatever you do with Amartha makes a dent in the universe, healing the world a day at a time.
Working at Amartha means you are ready to help and alleviate each other, contribute your best with empathy and passion. As we go long miles, you need a team to achieve your success.
Working at Amartha means you have made a conscious choice to embark on a journey to creating a less painful world. A journey that makes you feel good, that you have contributed to a meaningful work every single day.
Join our impact mission! Check our career page now👉🏼 https://careers.amartha.com/
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