Growth Marketer - B2B SaaS

Posted 10 Days Ago
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Bengaluru, Karnataka
1-3 Years Experience
Software • Manufacturing
The Role
The Growth Marketer will develop and execute growth strategies to increase brand visibility, drive user acquisition, and optimize digital marketing campaigns across various channels. Responsibilities include market research, implementing data-driven campaigns, analyzing performance metrics, and collaborating with teams to align marketing initiatives with business goals.
Summary Generated by Built In

Description
Growth Marketer - B2B SaaS

Job Location: Bangalore, India

Compensation: Rs 8-12 LPA

About Unifize

At , we’re building a SaaS platform that revolutionises process efficiency for product development, quality, and operations teams in ISO and FDA regulated companies, especially in the medical device, pharmaceutical, nutritional supplement, and cosmetics industries.

By integrating communication, data, documents, and workflows into a single source of truth, we help our customers deliver better products on time, on budget, and with reduced risk. 

Please review:

  • from customers, who talk extensively about their transformational experience using Unifize. 
  • , which explains how the Unifize platform solves problems for a specific industry sector.
  • , which includes a questionable piece of amateur dramatics by the founders.

The Role

We are seeking a results-driven and innovative growth marketer with a passion for driving growth in the digital space. The ideal candidate will have experience working in a B2B SaaS startup environment, with the ability to adapt quickly and play a pivotal role in expanding our digital presence and driving customer acquisition. This role is based in Bangalore, and we are looking for someone either currently in Bangalore or willing to relocate for this position.

Responsibilities

  • Develop and execute comprehensive growth strategies to increase brand visibility and drive user acquisition for Unifize.
  • Conduct market research and analyse industry trends to identify growth opportunities and target audience segments.
  • Implement data-driven marketing campaigns across various digital channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and content marketing.
  • Optimise conversion funnels and user journeys to maximise customer engagement and drive conversions.
  • Monitor and analyse campaign performance metrics, such as website traffic, conversion rates, and customer acquisition costs, to identify areas for improvement and implement optimization strategies.
  • Collaborate with cross-functional teams, including sales, product, and design, to align marketing initiatives with business goals and ensure a cohesive brand experience.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices, and implement innovative strategies to stay ahead of the competition.
  • Track and report on key performance indicators (KPIs) to senior management, providing insights and recommendations for future marketing initiatives.

Requirements

  • 1-3 years of experience in digital marketing, growth hacking, or a related role, preferably in the B2B SaaS industry.
  • Strong understanding of digital marketing channels, strategies, and tools, including SEO, PPC, social media advertising, email marketing, and content marketing.
  • Proficiency in data analysis and using analytics tools to track campaign performance and identify insights.
  • Excellent communication skills with the ability to effectively convey ideas and collaborate with cross-functional teams.
  • Self-motivated, proactive, and able to thrive in a fast-paced, dynamic startup environment.
  • Strong analytical and problem-solving skills, with a strategic mindset focused on driving measurable results.
  • Bachelor's degree in marketing, business, or a related field.
  • Ability to voice an opinion, accept constructive criticism and move through iterations with a reasonable turnaround. 
  • Willingness to pick up other tools and technologies, when required.

Top Skills

Ppc
Seo
The Company
Palo Alto, California
28 Employees
On-site Workplace
Year Founded: 2019

What We Do

Unifize is a Quality Management Software that helps life science and manufacturing companies bring compliant products to life faster.

Existing PLM/QMS software solutions are typically built for compliance and not speed. They focus on entirely data capture and control, leaving quality, product/engineering, ops, purchasing, and other teams to collaborate on email, phone calls, meetings, and via tools like Teams and Slack.

But when you separate where teams collaborate from where quality processes & documents are managed, these companies end up:

- Wasting time and making mistakes as things fall between the cracks
- Being unable to get real-time traceability on decisions and actions
- Struggling to drive accountability across teams inside/outside quality

Ultimately, the quality department just becomes a clerical, form-filling non-function that spends its whole time following up with other teams.

By bringing collaboration, processes, and documents into one place, Unifize streamlines how information flows through quality processes and builds engagement in quality across the whole organization.

Furthermore, our no-code platform allows quality teams to build and configure their organization's processes & workflows, or use our template library of pre-validated processes.

Book a demo to find out more

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