Group Product Manager

Why Orthofix?

We are a leading global spine and orthopedics company with a premier portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions and a leading surgical navigation system. Our combined company is over 1,600 strong, with products distributed in 68 countries worldwide and a global R&D, commercial and manufacturing footprint, and this is just the beginning!

Come join our global team of dedicated professionals who through their extraordinary efforts demonstrate every day their commitment to our mission of improving the lives of patients. At SeaSpine and Orthofix our culture is built around Integrity and the core beliefs we live by: Exceed Expectations, Work Together, Be Respectful, Get Lean and Have Fun!

How you'll make a difference?
The Group Product Manager is responsible for managing a specified group of products, portfolios, and/or technologies. This individual plays a significant marketing leadership role and is responsible for establishing a long-term global product strategy, developing, and executing corresponding annual marketing plans, and planning and coordinating the launch of new products while achieving revenue targets.

What will your duties and responsibilities be?

The following are the essential functions of this position. This position may be responsible for performing additional duties and tasks as needed and assigned.

• Leads and develops a highly motivated product marketing group to achieve business goals.

• Identifies market problems, quantifies opportunities, and creates product and service strategies that achieve company revenue and profitability objectives.

• Translates market problems into market requirements to be used as a roadmap during the product development process.

• Ensures products meet market needs via management of rigorous pre-clinical and clinical validation activities.

• Manages upstream marketing activities for group such as ongoing assessment of new ideas, market research, marketing plan/buying process, product positioning and segmentation, pricing strategy, and financial valuations.

• Manages the development and successful execution of the tactical marketing plan for existing and new commercial products/programs for the product group including pricing, promotional strategy, advertising, KOL relationships and interactions, trade show exhibitions, and other marketing related activities such as use of the web and sales training.

• Drives development of global annual marketing plans for products to achieve revenue targets.

• Defines sales training and medical education requirements for the successful sale and adoption of products.

• Facilitates ongoing customer feedback mechanisms and use the information to make continuous improvements (e.g. regional input, global customer advisory groups).

• Provides on-boarding and mentorship to junior team members, shares best practices, and helps to ensure effective integration into organizational culture in collaboration with the Director of Marketing.

• Presents effective marketing strategies and/or new initiatives and assists senior product marketing team leadership in implementing strategic initiatives and will be called upon to represent them in their absence.

• Effectively manages a product marketing team by providing a positive, inclusive work environment and evaluates performance, effectiveness, collaboration, and growth opportunities compared to set goals and objectives.

What skills and experience will you need?

The requirements listed below are representative of the education, knowledge, skill and/or ability required for this position.

Education/Certifications:

• Bachelor’s degree in marketing, engineering, or related discipline

Experience, Skills, Knowledge and/or Abilities:

• Minimum of 6 years of product marketing experience in the medical device industry

• Proven ability to lead and/or mentor product marketing colleagues.

• Advise and direct marketing responsibility for a complex product portfolio.

• Track record of successfully leading product commercialization from new idea to market release.

• Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC).

• Performed quantitative analysis to guide global/regional performance and decision making.

• Effectively worked with both direct and indirect sales force to achieve results.

• Managed the execution of brand positioning strategies that resulted in incremental demand for product.

• Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education).

• Expert knowledge of contemporary practices in Product Marketing.

• Excellent financial and statistical analytical skills.

• Strong written, verbal and presentation skills across all levels inside and outside of the organization.

• Motivate and inspire cross functional teams.

• Strong influencing and negotiating skills.

• Project management.

• Ability to travel 30% of time.

What qualifications are preferred?

The education, knowledge, skills and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.

Education/Certifications:

• MBA preferred.

Additional Experience, Skills, Knowledge and/or Abilities:

• Spine experience

• Medical device sales experience

• Experience working with a best-in-class repeatable marketing methodology.

PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS

The physical requirements listed in this section include but are not limited to the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.

• No additional physical requirements or essential functions for this position.

The anticipated salary for this position for an employee who is located in California is $162,061 to $190,000 per year, plus bonus, and benefits.

DISCLAIMER

The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.

We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.