About The Company
Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.
About You
You are a creative and detail-oriented individual with a passion for design and aesthetics. You thrive in collaborative settings and enjoy translating ideas into visually compelling concepts. You have a strong sense of brand identity, a keen eye for detail, and are motivated by producing high-quality work that aligns with our company’s ethos. Your ability to balance creativity with strategic thinking makes you an invaluable part of any team.
About The Role
As the Graphic Designer, you’ll be creating digital and print collateral for marketing, editorial, branding, advertising, and experiential initiatives and working closely with the Lead Designer to create fresh and innovative designs while staying true to the goop aesthetic. You’ll work on everything from landing pages, editorial layouts, email campaigns, social assets, invitations, signage, decks, and more. This role is perfect for individuals with a keen eye for design, strong typography and layout skills, and outstanding organizational abilities. You’ll collaborate closely with marketing, content, and e-commerce teams to create designs that enhance user engagement and elevate brand perception. This is a hands-on role where you’ll have the opportunity to bring goop’s aesthetic to life while supporting the company’s overarching goals.
Responsibilities include:
- Design beautiful digital and print assets that support the strategic goals of the goop brand and tie together the goop experience across all channels.
- Iterate rapidly and apply a consistent design approach to a wide range of content.
- Collaborate with cross-functional teams to produce marketing materials, promotional campaigns, and website assets.
- Assist in creating visually compelling email templates, presentations, and product packaging designs.
- Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality standards.
- Stay updated on design trends and bring fresh, innovative ideas to the table.
Qualifications & Experience
- Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
- 3-5+ years of design experience with a background in beauty, wellness, fashion, luxury, and/or online media.
- A strong portfolio showcasing a clean, consistent aesthetic across a range of design projects.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
- Outstanding organizational, project management, and file-organization skills.
- Equally comfortable working collaboratively and independently as needed.
- Excellent interpersonal skills and a desire to collaborate intensively and extensively with colleagues.
FAQ
- Compensation: $70,000 - $85,000 + Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
- Benefits: Generous health benefits package, fertility benefits and paid parental leave.
- Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role
Top Skills
What We Do
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
 PNG file.png)
