Google Analytics and Data Reporting Consultant (Independent Contractor)

Civitech is a public benefit corporation dedicated to creating a fairer and more equitable democracy by building the tools and infrastructure needed to increase civic participation, empower Democratic candidates to win, and support the success of progressive causes. Since its founding in 2019, over 500 partners -- a range of nonprofit organizations, national political committees, and individual campaigns -- have utilized Civitech’s tools to reach tens of millions of voters to help create a more equitable and progressive democracy. 

The Google Analytics and Data Reporting Consultant will play a vital role in optimizing Civitech’s analytics capabilities to ensure accurate and actionable data reporting, enabling our team to better serve progressive causes and campaigns. This role supports Civitech’s mission by enhancing our understanding of user engagement and refining metrics that empower our partners to drive civic participation and meaningful outcomes.

It is important that our team reflects the diversity of the organizations we seek to serve. We strongly encourage women, people of color, LGBTQIA+ people, and others otherwise underrepresented in the technology sector to apply.

What You Will Do:

• Audit and optimize Civitech’s Google Analytics 4 (GA4) properties, Google Tag Manager (GTM) containers, and underlying data infrastructure to improve data quality and reporting accuracy.
• Develop comprehensive documentation of GA4 and GTM configurations, including events, parameters, conversions, and funnel tracking.
• Create reports and Looker Studio dashboards tailored to Civitech’s goals.
• Provide recommendations for best practices in tracking user engagement with Civitech products and aligning metrics with organizational goals.
• Lead a 101-level training session, including a GA4 interface walkthrough with supporting materials.
• Conduct up to four office hours sessions for ad-hoc analytics support and guidance.
• Consult on strategic metrics, including Annual Contract Value (ACV), Lifetime Value (LTV), and client health indicators, such as user activity and engagement trends.
• Deliver insights into client growth, retention, and market penetration, aiming for measurable outcomes like 1.9% market penetration by 2025.

About You:

• At least 5 years of relevant experience in analytics and data reporting, including expertise with Google Analytics 4, Google Tag Manager, and Looker Studio.
• Strong understanding of metrics design and reporting to align with business goals, particularly for SaaS products.
• Proven ability to train and consult teams on analytics best practices.
• Exceptional attention to detail and the ability to document complex configurations clearly.
• Comfortable working in a remote-first environment and collaborating across diverse teams.

Additional Qualifications (desired, but not required):

• Experience with data engineering or infrastructure to support analytics pipelines.
• Familiarity with voter engagement tools and metrics is a plus.

About Our Client Success Team: The Client Success team is focused on ensuring Civitech’s partners achieve their goals through effective use of our tools and services. This role will work directly with the VP of Client Success and will play a key role in enhancing the team’s ability to deliver actionable insights and impactful analytics to support progressive causes.