Go-To-Market (GTM) Associate

Posted 24 Days Ago
New York, NY
Entry level
Fintech • Software
Lihtic is making digital payments safer and easier for everyone.
The Role
The Go-To-Market Associate at Lithic will support the Sales team in driving business growth through market analysis and campaign execution. Responsibilities include conducting market research, developing marketing campaigns, coordinating product launches, and monitoring performance metrics. The role requires strong communication and analytical skills, along with a passion for technology and finance.
Summary Generated by Built In

Lithic creates card issuing and payment infrastructure for technology companies that just works. We help some of the world’s fastest-growing digital banks, fintech companies, and software companies process billions in transactions annually.

The Go-To-Market Associate will play a key part in supporting the Sales team and ensuring we hit our ambitious revenue target this year by driving business growth through strategic outreach and market analysis. They’ll work closely with various teams including sales, marketing, and customer success, to ensure seamless execution of go-to-market campaigns and new product launches. The ideal candidate is a self-starter with excellent communication skills and a passion for sales and strategy.

What You’ll Do:

  • Market Research & Analysis: Assist in gathering and analyzing market trends, customer insights, and competitive landscape to inform product positioning and marketing strategies.
  • Campaign Execution: Support the development and execution of GTM campaigns, including email, social media, and content marketing.
  • Sales Enablement: Help partner with Marketing to create sales collateral, presentations, and product materials that effectively communicate the value of our products.
  • Product Launch Coordination: Assist in coordinating timelines, resources, and communication for new product launches.
  • Cross-Functional Collaboration: Work closely with product, sales, marketing, and customer success teams to ensure alignment on messaging, strategy, and execution.
  • Performance Tracking: Assist in monitoring and reporting on the success of GTM initiatives, including key metrics like engagement, conversions, and feedback from customers and stakeholders.

What You Bring:

  • Strong written and verbal communication skills.
  • Excellent attention to detail and organizational skills.
  • Analytical mindset with the ability to interpret data and insights.
  • Self-starter with the ability to work independently and as part of a team.
  • Passion for technology, finance, and startups.
  • Ability to adapt quickly in a fast-paced, evolving environment.

Base Salary: $90,000 - $120,000 + Equity

Benefits
  • Health, vision, and dental insurance 
  • Unlimited PTO
  • 401(k) match 
  • Life Insurance and AD&D policy 
  • 3% cashback on all Privacy purchases
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The Company
New York, NY
100 Employees
Hybrid Workplace
Year Founded: 2014

What We Do

We're making digital payments safer and easier for everyone.

Come and help us build financial infrastructure for developers and seamless products for consumers.

We started with a consumer product that reimagines the way people and businesses spend money online using ephemeral payment card numbers. Last year we launched an API on top of our transaction processing and core banking infrastructure. We made it available to other engineers, entrepreneurs, and creators through a simple, developer first API that is now used by some of the most innovative startups, fintech companies, and neobanks.

Why Work With Us

Our team is at the center of everything we do. But we know that work isn't everything, we value work life balance and quality benefits. We strive to be a place where you know your ideas are always heard, you and your teammates learn from each other and make each other better, and you know your work is impacting users and the industry at large.

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