Go-To-Market (GTM) Analyst

Who are we?

At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.

Leadership Connect Canada (LCC), a subsidiary of Leadership Connect Inc. is our Canadian entity operating in the Quebec province.

About the Role

As a data-driven Go-To-Market (GTM) Analyst, you’ll play a key role in market research, lead generation, and performance analysis to ensure successful product launches and adoption in the public sector. Your responsibilities include supporting the product, marketing, and sales team with actionable intelligence to drive business growth. This role combines data analysis with lead generation activities.

Core Functions of the Role:

• Market Research and Analysis:
• Analyze client and market data to identify high-value target accounts and ideal customer profiles (ICP).
• Develop data-driven insights to inform GTM strategy and lead generation campaigns.
• Conduct market analysis to identify opportunities, customer segments, and competitive positioning.
• Gather and analyze industry trends, policy changes, and government procurement patterns.
• Lead Generation:
• Leverage insights from market data to identify and generate qualified leads through various channels (external data sources, CRM data, social media, etc.).
• Optimize audiences for email marketing campaigns using account-based marketing (ABM).
• Improve the lead qualification process to help move through the sales funnel.
• Data Analysis and Reporting:
• Analyze lead generation performance metrics (conversion rates, lead quality, cost per lead) to identify areas for optimization.
• Develop dashboards and reports to track key GTM KPIs and present actionable insights.
• Monitor campaign performance and make data-driven adjustments to improve lead quality and conversion rates.

About You:

• We’re looking for an analytical thinker with a passion for data-driven decision-making, strategic problem-solving, and an interest in government technology.
• 2-5 years of experience in a GTM, business analysis, market research, or strategy role (preferably in SaaS, B2G, or technology sectors).
• Strong data analysis skills, with proficiency in Excel, SQL, or BI tools (Tableau, Looker, Power BI).
• Experience working with CRM systems (Salesforce, HubSpot) and marketing analytics tools.
• Understanding of government procurement, public sector technology trends, and B2G sales cycles is a plus.
• Excellent communication and presentation skills to translate data into actionable insights.
• Bachelor's degree in Business, Marketing, Data Analytics, or a related field.

What Is It Like to Work Here?

We foster an environment that encourages all our team members to excel by offering competitive compensation for top talent. We believe in creating a friendly and enjoyable workplace, with regular team-building events, happy hours, and more. Transparency is key within our company, and we hold monthly town halls led by our CEO to address questions regarding business plans, product direction, and company goals. In addition, we provide flexible PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.

Are you ready to join our dynamic team and build meaningful relationships that make a difference? Apply today!

Benefits/Rewards:

Awesome Extended Health Care Plan

Dental Care

Life & Disability insurance

Health spending accounts

Unlimited PTO!

12 Paid Holidays

$3,000 Employee Referral Program

Employer contribution to VRSP

Rewards and recognition programs

If you’re excited about this role but don’t meet 100% of the requirements, we still want to hear from you!  

Leadership Connect is committed to building a diverse and inclusive workforce where unique experiences are valued and everyone has the opportunity to contribute. Research has continuously shown that women and people of color are less likely to apply for jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to Leadership Connect we focus on evaluation based on key competencies needed for success in the position. We look forward to receiving your application!

Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.