GN - SONG - MT - Digital Marketing- Programmatic Media - Senior Manager

Job Description Template

Job Title -  GN - SONG - MT - Digital Marketing- Programmatic Media - Senior Manager

Management Level : 06 - Senior Manager

Location: Bangalore/ Gurgaon/Mumbai

Must have skills: DSP, SSP, PMP & Ad servers

Good to have skills: Data & Analytics

Experience:12 years of experience

Educational Qualification: MBA

Job Summary:

We are seeking a skilled Programmatic Media Specialist to manage and optimize digital advertising campaigns across DSPs (Demand-Side Platforms) like Google DV360, The Trade Desk, and Amazon DSP. The ideal candidate will have a strong understanding of real-time bidding (RTB), audience segmentation, and data-driven decision-making to drive performance marketing. Responsibilities include campaign setup, budget pacing, bid optimization, A/B testing, and reporting, ensuring efficient ad spend and maximum ROI. Expertise in ad fraud prevention, brand safety, and privacy regulations (GDPR, CCPA) is essential. Strong analytical skills, hands-on experience with DMPs/CDPs, Google Analytics, and AdTech & MarTech tools, and the ability to collaborate with cross-functional teams will be key to success in this role.
Roles & Responsibilities:
1. Programmatic Media Strategy & Leadership

• Develop and execute programmatic media strategies to drive business growth and maximize ROI.
• Oversee campaign planning, setup, execution, and optimization across DSPs such as Google DV360, The Trade Desk, Amazon DSP, and Xandr.
• Lead real-time bidding (RTB) strategies, audience segmentation, and advanced targeting methodologies.
• Provide thought leadership on emerging trends in programmatic, including cookieless advertising, AI-driven bidding, and omnichannel marketing.

2. Campaign Management & Optimization

• Manage end-to-end programmatic campaigns, ensuring smooth execution across display, video, native, and connected TV (CTV).
• Optimize bids, budgets, and audience targeting to improve efficiency and effectiveness.
• Implement A/B testing, multivariate testing, and data-driven optimizations.
• Oversee pacing, budget utilization, and media mix modeling for better forecasting and planning.

3. Data-Driven Decision Making & Performance Analytics

• Analyze campaign performance using Google Analytics, Adobe Analytics, and DSP reporting dashboards.
• Develop custom dashboards and automated reports for key stakeholders.
• Use advanced analytics and attribution models (e.g., last-click, multi-touch, incrementality testing) to measure campaign impact.
• Provide actionable insights and recommendations to improve ROAS, CPA, and customer lifetime value (CLV).

4. Ad Tech & MarTech Integration

• Oversee the implementation and integration of Data Management Platforms (DMPs), Customer Data Platforms (CDPs), and AdTech tools.
• Collaborate with IT and analytics teams to ensure proper tracking setup using Google Tag Manager (GTM), Adobe Tag Manager, and API integrations.
• Evaluate and onboard new ad tech solutions, AI-powered bidding algorithms, and programmatic innovations.

5. Privacy, Compliance, & Ad Fraud Prevention

• Ensure all campaigns comply with GDPR, CCPA, and evolving privacy regulations.
• Implement cookieless targeting solutions, contextual advertising, and first-party data strategies.

6. Cross-Functional Collaboration & Stakeholder Management

• Work closely with internal teams (creative, analytics, data science, and marketing) to align programmatic efforts with overall business objectives.
• Present insights, performance reports, and strategic recommendations to senior leadership and clients.

7. Innovation & Industry Thought Leadership

• Stay updated on AI-driven programmatic trends, new DSP functionalities, and advancements in omnichannel marketing (CTV, DOOH, Audio).
• Identify and test new media opportunities (e.g., retail media, programmatic direct, native advertising).
• Provide training and mentorship to junior team members, fostering a culture of continuous learning and growth.
   

Professional & Technical Skills:
 

• Programmatic Media Buying & Execution – Expertise in DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr) and RTB strategies.
• Audience Targeting & Data Management – Proficiency in DMPs/CDPs, first-party data activation, and identity solutions.
• Performance Optimization & Measurement – Strong analytical skills in bid optimization, budget pacing, A/B testing, and KPI tracking.
• Ad Tech & MarTech Integration – Hands-on experience with Ad Servers, Google Tag Manager (GTM), API integrations, and automation.
• CTV, DOOH & Emerging Programmatic Channels – Experience in CTV, OTT, DOOH, native advertising, and retail media networks.
• Privacy & Compliance Management – Deep understanding of GDPR, CCPA, cookieless targeting, and brand safety.
• Stakeholder & Team Leadership – Ability to collaborate across teams, mentor junior specialists, and present insights to leadership.
• Innovation & Industry Expertise – Staying updated on AI-driven programmatic trends, omnichannel strategies, and automation advancements.

Additional Information:
- This senior programmatic role requires a combination of strategic leadership, data-driven decision-making, and deep technical expertise in programmatic advertising

About Our Company | Accenture (do not remove the hyperlink)

Experience:12 years of experience

Educational Qualification: MBA

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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