Company Description
As Global Touchpoint Owner for SEO & SEA, you will be responsible for developing and implementing a global search strategy to drive organic and paid search performance for Bosch Professional Power Tools. You will oversee SEO and SEA activities, ensuring optimal visibility, traffic acquisition, and conversion growth across international markets.
Your role is at the intersection of data-driven marketing, technical optimization, and strategic brand alignment—collaborating with internal stakeholders, agencies, and global teams to maximize search efficiency and enhance the user experience.
Job Description
Your Key Responsibilities:
1. SEO & SEA Strategy & Execution
- Develop and execute comprehensive SEO and SEA strategies to optimize visibility and user engagement across international markets.
- Manage global paid search (SEA) campaigns, including media planning, budget allocation, and performance tracking.
- Lead technical SEO initiatives, such as site speed optimization, structured data implementation, and mobile usability improvements.
- Implement AI-driven content strategies to enhance organic search performance and align with user intent.
- Conduct keyword research, A/B testing, and performance audits to drive continuous improvements.
2. Data-Driven Optimization & Reporting
- Own the search marketing performance, managing a traffic acquisition channel responsible for ~3.8 million organic visits and ~1.9 million paid visits annually.
- Set and monitor key KPIs, analyzing user behavior to identify trends and new opportunities.
- Utilize tools like Google Analytics 4, Google Search Console, SEMrush, and Looker Studio to derive insights and optimize campaign effectiveness.
3. Stakeholder Collaboration & Cross-Functional Alignment
- Act as the main point of contact for SEO & SEA, ensuring strategic alignment with global marketing, e-commerce, and content teams.
- Work closely with regional stakeholders and external agencies to drive best practices and campaign efficiency.
- Support D2C and e-commerce teams in optimizing conversion paths and enhancing user experience across multiple digital touchpoints.
Qualifications
Qualifications & Skills
- Proven expertise in SEO and SEA management, with a strong track record in international search marketing.
- Deep understanding of SEO architecture, content strategy, technical optimizations, and paid search mechanics.
- Experience with AI-powered content generation and marketing automation is a plus.
- Strong analytical and data-driven decision-making skills, with proficiency in Google Analytics 4, Search Console, SEMrush, and Looker Studio.
- Basic knowledge of HTML, CSS, and JavaScript for technical SEO improvements.
- Ability to manage complex cross-functional projects and global stakeholder networks.
- Self-motivated, structured, and solution-oriented mindset with a passion for digital marketing.
- Fluent in English; additional languages are a plus.
Additional Information
► Competitive compensation package incl: salary, annual & performance bonus, cafeteria
► Flexible work arrangements
► With a high percentage of home-office opportunity, that will remain after the pandemic
► Flexibility in location & timing – in accordance with team’s target & alignment
► Our on-site Activity Based Working environment, which is designed for creativity and efficiency using the advantages of Smart Buildings
►International, diverse, inclusive company culture supported with a transformational leadership mindset
► Continuous learning & growth opportunity – we offer a wide range of development programs and trainings to ensure that you’re ready
► Wellbeing programs including Medical & Mental support
► Organized events in various themes such as Sport, Cultural & Educational, also many self-organized activities supported by the company
► Childcare opportunity #Bosch Kindergarten & Nursery
If you require any further information, please feel free to contact us on the
following number: +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.
Top Skills
What We Do
The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of 78.7 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.
As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”
The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 76,100 associates in research and development, of which more than 38,000 are software engineers.
Instagram: https://www.instagram.com/boschglobal/
Facebook: https://www.facebook.com/BoschGlobal
Twitter: https://www.twitter.com/BoschGlobal
Glassdoor: https://bit.ly/3raTZnH
Imprint: www.bosch.com/corporate-information
Privacy statement: www.bosch.com/data-protection-notice
.png)
.png)
