Company Description
Welcome to a world, where your ideas lead to something big. Welcome to Bosch.
The Bosch brand is synonymous with quality and innovation in the field of mobility, industrial technology, energy and technical building equipment. Our company is the world‘s largest manufacturer of Power Tools. We are leading innovators in this field, offering an extensive range of Power Tools for professional and DIY users all around the world. Our international team with office, located in Budapest is currently looking for a new team member.
Job Description
As the Global Touchpoint Owner for SEO, SEA, and Direct-to-Consumer (D2C) channels, you will be responsible for managing and optimizing all organic and paid search activities, alongside e-commerce marketing efforts for DIY Power Tools and Outdoor Garden Tools. Your focus will be on driving a seamless and impactful online user experience in accordance with our overall brand and marketing objectives.
► SEO & SEA Strategy:
► Lead the development of a cohesive organic (SEO) and paid search (SEA) strategy, ensuring the optimal balance between the two for maximum efficiency and visibility.
► Plan and execute SEO optimization efforts across all websites and manage paid search campaigns.
► Support strategical decisions by analyzing user behaviour
► Set, monitor, and evaluate KPIs, trends, and user behavior to make data-driven decisions that improve the performance across online touchpoints.
► Drive alignment across cross-functional teams to ensure all D2C e-commerce marketing efforts, including brand awareness activities, are consistent and aligned with overall business goals.
► Support e-Shop managers to enhance the online user experience and boost sales performance on e-commerce platforms.
Collaboration & Stakeholder Management:
► Work closely with external agencies and international internal stakeholders to coordinate and implement strategies effectively.
Qualifications
► Comprehensive understanding of SEO architecture, content optimization, link graphs, and taxonomies.
► Proven experience SEO and SEA management
► Strong analytical and strategical thinking with the ability to conceptualize and execute.
► Passion for data and marketing analytics
► Basic knowledge of HTML, CSS, Google analytics 4, Search Consolewith experience in copywriting being a plus.
► Expertise in working with complex organizations and diverse international stakeholders.
► Self-motivated, structured, and a collaborative team player.
► Excellent communication skills
► Fluent in English
Additional Information
► Competitive compensation package incl: salary, annual & performance bonus, cafeteria
► Flexible work arrangements
► With a high percentage of home-office opportunity, that will remain after the pandemic
► Flexibility in location & timing – in accordance with team’s target & alignment
► Our on-site Activity Based Working environment, which is designed for creativity and efficiency using the advantages of Smart Buildings
►International, diverse, inclusive company culture supported with a transformational leadership mindset
► Continuous learning & growth opportunity – we offer a wide range of development programs and trainings to ensure that you’re ready
► Wellbeing programs including Medical & Mental support
► Organized events in various themes such as Sport, Cultural & Educational, also many self-organized activities supported by the company
► Childcare opportunity #Bosch Kindergarten & Nursery
If you require any further information, please feel free to contact us on the
following number: +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.
Top Skills
What We Do
The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of 78.7 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.
As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”
The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 76,100 associates in research and development, of which more than 38,000 are software engineers.
Instagram: https://www.instagram.com/boschglobal/
Facebook: https://www.facebook.com/BoschGlobal
Twitter: https://www.twitter.com/BoschGlobal
Glassdoor: https://bit.ly/3raTZnH
Imprint: www.bosch.com/corporate-information
Privacy statement: www.bosch.com/data-protection-notice
.png)
.png)
