Global Social Media Manager (Specialization: LinkedIn)
Location: London, United Kingdom
Office-based contract (hybrid)
At YouGov, we are seeking a Global Social Media Manager who excels at leveraging social media as a marketing powerhouse, with a particular focus on LinkedIn. This role requires a strategic thinker with deep marketing expertise, the ability to understand complex campaign briefs, and the skills to translate them into impactful LinkedIn strategies. You will work closely with regional Field Marketing teams, provide actionable insights, and ensure a consistent, ROI-driven approach to social media marketing.
The selected candidate will lead a team of two, collaborate with Regional Marketing leads, and report directly to the Global Head of Acquisition Marketing. If you are a LinkedIn expert who thrives on organization, process improvement, and delivering measurable results, we’d love to hear from you.
What We’re Looking For
- A LinkedIn expert with a deep understanding of platform trends, audience targeting, and best practices.
- A strategic marketer with expertise in identifying and targeting ICPs (Ideal Customer Profiles) and translating briefs into high-impact campaigns that drive engagement and conversions.
- A creative problem-solver with a global mindset, capable of crafting innovative, region-specific LinkedIn campaigns.
- A results-driven leader who excels in process implementation, cross-functional collaboration, and delivering measurable ROI.
Here’s a breakdown of what you’ll do (not all of it, just the important stuff):
Social Media Strategy & Execution
- Develop a Global Strategy: Design and implement a LinkedIn-centric social media strategy aligned with YouGov’s marketing objectives, ensuring measurable business growth.
- Execute and Optimize Campaigns: Lead LinkedIn initiatives by crafting precise targeting strategies, high-performing ad formats, and engaging creatives. Continuously optimize campaigns to drive engagement and ROI.
- Streamline Processes: Implement efficient workflows for Field Marketing teams across regions, ensuring consistent execution and alignment with global objectives.
- Analyze and Report Performance: Regularly monitor campaign metrics, derive actionable insights, and refine strategies to maximize impact.
Collaboration & Cross-Functional Alignment
- Partner with Field Marketing teams to provide guidance on ad copy, creatives, and LinkedIn-specific best practices, ensuring campaigns meet objectives.
- Collaborate with Content, Paid Media, and Creative teams to align messaging and amplify campaigns across channels.
Leadership & Operations
- Manage and mentor a team of two, fostering a culture of accountability and efficiency.
- Oversee the global social media budget, ensuring resource allocation delivers maximum impact.
- Handle a high volume of campaigns with exceptional organizational skills to deliver on time and within budget.
These are the essentials you’ll need to get an interview:
- Proven Expertise in LinkedIn: Minimum of 6 years of experience managing LinkedIn campaigns (organic and paid), with a focus on driving measurable outcomes.
- Marketing Campaign Knowledge: Strong understanding of marketing briefs, audience targeting, and how to translate strategies into LinkedIn assets and campaigns.
- Process-Oriented Leadership: Demonstrated ability to implement and streamline processes across multiple teams and regions.
- Analytical Skills: Deep understanding of social media analytics, the ability to derive actionable insights, and a track record of improving ROI.
- Content & Creative Insight: Expertise in identifying high-performing ad formats, creatives, and copy for LinkedIn and other platforms.
- Technical Proficiency: Experience with social media management tools and analytics platforms (e.g., Oktopost).
- Strong Organizational Skills: Ability to handle a large workload, prioritize effectively, and deliver results in a fast-paced environment.
- Cross-Team Collaboration: Proven ability to work with multiple teams to ensure alignment and campaign success.
- Budget Management: Experience in managing budgets to deliver maximum impact.
Behavioural competencies that would be great to have:
- You are approachable and supportive
- Priority setting – you focus on what matters to get the right things done
- Solution focused – the ability to proactively identify change & improvements (e.g. around processes)
- Strategic agility – you focus on the bigger picture, considering yourself, the wider YouGov teams.
- Accountability and ownership of your work and complex tasks
- Strong communication and interpersonal skills; the ability to get your point across when dealing with all stakeholders.
#LI-DF1
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
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We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
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As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
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Top Skills
What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.
With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.
At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.
Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities:
Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
Plan
Unlock the most complete view of your audience, with over a million profiling points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
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