Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Reporting to the Head of Sales & Marketing, you will be responsible for commercialization of products such as Speakers, Gaming Peripherals for Work, Mouse Mats, and ensure product marketing collaterals and product GTM preparedness are ready for our sales and marketing teams to execute on. At the same time, you will partner closely with marketing communications team on content and PR to generate awareness and ensure strong adoption of Razer products in the region, expansion of market share and successful product launches.
- Lead the Product Marketing team in terms of product marketing strategy and execution, including value propositions delivered to customers
- Be a subject matter expert responsible for being an evangelist and support Global Marketing pipeline targets and revenue to increase market share
- Full P&L responsibility including managing marketing budgeting & ROI
- Own and drive go-to-marketing strategy and launch execution of our product portfolio, features and benefits that drive impact
- Work closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive awareness, PR, inbound and outbound demand generation, sales acceleration, and localization
- Lead and shape the market with innovative market offerings, delivering competitive advantage, upholding the brand promise, and delivering a positive customer experience
- Understand and evangelize for the needs and motivations of our customers, actively identifying gaps and opportunities to better serve the audience
Pre-Requisites :
- Degree in Marketing or Business with minimally 8-10 years progressive experience in product marketing, preferably within consumer electronics space
- Good business acumen, sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to translate data and insights into strategy and action plans
- Strong leadership skills with track record in building and managing a high performing team
- Strong budget management and reporting skills
- Strong stakeholder management skills and strong presentation, written and verbal communications skills. Ability to communicate conceptually and tactically - including strategy, planning, data insights and execution details
- Expert knowledge of hardware and software game industry trends
- Self-starter with demonstrated ability to manage, collaborate, leverage and thrive in a fast-paced matrix environment
Are you game?
What We Do
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.
With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.
Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
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