Global Market Development Manager

Posted 2 Days Ago
Be an Early Applicant
Waltham, MA
103K-142K Annually
Senior level
Biotech
Our Mission is to enable our customers to make the world healthier, cleaner and safer.
The Role
The Global Market Development Manager will develop and implement global marketing programs for single-use products, driving demand generation and working closely with teams to achieve performance goals. Responsibilities include creating strategic marketing plans, developing customer personas, producing marketing content, and collaborating with multiple teams to ensure brand consistency.
Summary Generated by Built In

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Discover Impactful Work

We are looking for an innovative Global Market Development Manager to help create and implement marketing programs for a robust portfolio of single-use products.

You will work with a broad team to develop global go-to-market strategies and integrated multi-channel marketing plans to then complete tactical projects to achieve key performance indicators, revenue targets and other annual operating plan objectives.

This individual should have a strong background in B2B marketing, with shown ability to optimize marketing efforts by channel and funnel stage.


A day in the Life

  • Develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
  • Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales teams
  • Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.
  • Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
  • Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
  • Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
  • Coordinate with global functions to ensure consistency with brand profiles and company standards.
  • Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
  • Work closely with regional marketing development managers to build and implement marketing programs within their regions.


Keys to Success

Education

  • Bachelor’s degree in Life Sciences, Marketing or related field

Experience

  • 5+ years of marketing experience (biopharma/ biotech segment is a plus)
  • Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
  • Experience developing messaging for sales and customer facing materials

Knowledge, Skills and Abilities

  • Ability to work in a matrixed organization.
  • Knowledge of the following key competencies: value proposition development, 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer
  • Outstanding communication skills as well as analytical, project management and planning skills necessary
  • Strong business sense and customer focus

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

Compensation and Benefits

The salary range estimated for this position based in Massachusetts is $103,100.00–$142,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

The Company
HQ: Waltham, MA
100,000 Employees
Hybrid Workplace

What We Do

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.

Why Work With Us

You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.

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