Description
Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren three times per week, at minimum.
The Role
Global Customer Research (GCR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions, which is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the "Why's" and identify "Implications" of the data.
What You'll Do
- Provide internal teams with consumer and market insights - including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
- Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
- Assist research manager in framing the specific learning objectives of the internal client for primary research.
- Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
- Develop quantitative questionnaires and qualitative discussion guides.
- Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
- Identify key insights from data analysis.
- Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
- Build the required purchasing documents and monitor supplier invoices.
- Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.
Additional Description
Your Skills & Abilities ( Required Qualifications)
- Bachelor's degree
- 2-3 years of Market Research or related work experience
- Willingness to ask questions, take initiative and be resourceful.
- Confidence to help guide internal clients through research planning, execution, and insight phases.
- Demonstrated ability to work well in a collaborative team environment.
- Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
- Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers).
- Outstanding organizational/project management skills with attention to details
- Ability to work on multiple projects simultaneously, managing deliverables and deadlines.
- Strong written & oral communication skills; ability to present confidently to senior leadership.
- Proficient in the use of Word, PowerPoint, and Excel.
- Understand the principles of AI and use cases in Market Research.
What Will Give You A Competitive Edge ( Preferred Qualifications)
- Advanced degree or marketing research related certifications
- Experience using M-Tab
- Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory) as well as other DIY survey/sampling tools
- Familiarity with statistical concepts and applications
- Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
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About GM
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We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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What We Do
At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.
Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.
Why Work With Us
At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Roles that are categorized as Hybrid mean that the successful candidate is expected to report onsite to the designated facility at least three times per week or other frequency as dictated by the business.