Global Customer Campaign Specialist

Posted 4 Days Ago
Be an Early Applicant
Atlanta, GA
Junior
Artificial Intelligence • Cloud • Information Technology • Software
The Role
The Global Customer Campaign Specialist at Tricentis will manage and execute impactful, multi-channel marketing campaigns aimed at customer engagement, product expansion, and retention. Responsibilities include overseeing campaign strategies, data segmentation, email marketing, and performance reporting, while collaborating with cross-functional teams to align with business objectives.
Summary Generated by Built In

Job Description

Tricentis is looking for a global customer campaign specialist focused on supporting global customer programs that drive revenue and retention. The global customer campaign specialist will support executing, and optimizing campaigns that enhance customer engagement, product expansion, product adoption, and retention through the management of impactful, multi-channel marketing campaigns.

The ideal candidate will possess a strong ability to work with cross-functional teams to deliver cohesive and effective campaigns. By leveraging customer insights, and data analytics, this role ensures the successful implementation of programs that align with business objectives and drive measurable outcomes.

Essential Duties and Responsibilities:

  • Customer Campaign and Program Management
    • Execute campaign strategies to drive customer expansion and retention, including setting clear goals and managing timelines.
    • Executes the day-to-day operations of the customer campaigns including the data segmentation, email copy writing, creative development, testing, and deployment of multimedia marketing tactics for multiple products.
    • Develop and run highly targeted multi-touch renewal campaigns.
    • Ensure alignment of campaigns with overall business objectives and optimize efforts to maximize customer growth and optimize retention.
    • Utilize marketing automation, customer community tools, and CRM tools to manage campaign workflows, including email marketing, in-app messaging, webinars, and other relevant channels.
    • Monitor campaign performance, including engagement metrics, conversion rates, and optimize campaigns based on data-driven insights.
    • Align renewals and expansion efforts with global and regional events.
  • Results Measurement and Reporting:
    • Provide ongoing reporting for a primary set of key email performance indicators (KPIs) and provide the campaign team with actionable recommendations as it relates to performance across KPIs.
    • Primarily responsible for creating Salesforce reports used in customer email programs and providing to the team that needs them.
    • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

Requirements & Qualifications:

This position requires initiative and a high degree of efficiency, while building relationships throughout the organization. We are looking for:

  • Bachelor's degree in a Business or Marketing.
  • A minimum of 2-3 years of experience in a similar role.
  • Strong project management skills, attention to detail and the ability to manage a campaign end-to-end.
  • Must have Salesforce Lightening report building experience.
  • Strong analytical skills and exposure to marketing metrics.
  • Knowledge of Asana, and a marketing automation platform (Marketo) is a plus.
  • Strong verbal and written communication skills.
  • Knowledge of landing page and email marketing best practices; especially for discount and promotional campaigns.
  • Ability to prioritize based on opportunities and effectively multitask.  
  • Desire to work in the technology sector with a growing company.
  • Enthusiasm for learning and adapting in a fast-paced, dynamic environment.
  • Must be high energy, passionate and have a positive "can do" attitude.
  • Sponsorship Not Available - Legal authorization to work in the US is required.

Top Skills

Marketo
Salesforce
The Company
Atlanta, GA
1,154 Employees
On-site Workplace
Year Founded: 2007

What We Do

Tricentis is the global leader in enterprise continuous testing, widely credited for reinventing software testing for DevOps, cloud, and enterprise applications. The Tricentis AI-powered, continuous testing platform provides a new and fundamentally different way to perform software testing. An approach that’s totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, enabling enterprises to accelerate their digital transformation by dramatically increasing software release speed, reducing costs, and improving software quality. Tricentis has been widely recognized as the leader by all major industry analysts, including being named the leader in Gartner’s Magic Quadrant five years in a row. Tricentis has more than 1,800 customers, including the largest brands in the world, such as McKesson, Accenture, Nationwide Insurance, Allianz, Telstra, Moet-Hennessy-Louis Vuitton, and Vodafone.

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