Global Community Specialist

Posted Yesterday
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Singapore
Junior
Gaming • Hardware
The Role
The Global Community Specialist will grow Razer's community through content creation and engagement strategies on social media platforms. Responsibilities include managing communication on channels like Facebook and Instagram, creating timely content, coordinating with marketing teams, and analyzing social media insights to improve strategies. The role requires staying updated on gaming and social media trends.
Summary Generated by Built In

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Global Community Specialist is responsible for growing Razer’s community at an exponential rate through various content and engagement strategies, which will include the crafting of social media posts and responses, along with developing community activations from trendjacks to contests. You are required to have your hands on the pulse of gaming, esports and social media trends to ensure Razer stays in the forefront of its social media game.
Given a global nature of the position, this role may be required to work odd hours due to cross-regional meetings, and to ensure successful execution of its community efforts.

  • Manage day-to-day communications on the social media channels of Razer (Facebook, Instagram, Twitter and TikTok) to grow the engagement and size of these channels exponentially. This includes replying to our fans, content moderation, and enforcing of community house rules
  • Create engaging, timely and relevant content (which includes fan responses) across multiple social media channels to grow audience and increase engagement
  • Coordinate with internal marketing/product teams globally to develop and execute a social media and community strategy, which include content/campaign planning and creation.
  • Manage an up-to-date calendar of social content with regular stakeholder communications to ensure timely delivery
  • Conduct ongoing analysis and reporting of owned social media (and external channels) to provide industry/landscape insights as well as recommend suggestions for further improvement
  • Perform ad-hoc department administrative duties as required

Pre-Requisites :

  • BA/BS degree relevant discipline such as Communications, Marketing, Digital Media or PR, or equivalent practical experience
  • 1-2 years of experience in community management or social media marketing
  • Language Skills: Fluent English is a must and (favorably) an additional second language
  • Understanding of social media and livestreaming best practices, online marketing, and engagement techniques
  • Have a good eye for creative content, and the ability to spot emerging social trends and identify gaming/pop-cultural references.
  • Ability to work in a fast-paced environment, focusing on generating business results
  • Ability to work with global teams across multiple time zones and cultures
  • Must be a gamer.

Good-to-have(s):

  • Experience in building and managing social media accounts for a brand.
  • Experience managing external agencies and vendors.
  • Knowledge and experience in Digital Marketing, SEO, SEM

Are you game?

The Company
1,383 Employees
On-site Workplace
Year Founded: 2005

What We Do

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.

With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.

Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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