The Role
The Global Marketing Growth Lead will define and evolve a standardized affiliate framework, lead global marketing strategies, manage affiliate expenses, and drive revenue growth by engaging with key clients and teams in the finance and crypto sectors.
Summary Generated by Built In
Responsibilities
- Defining and evolving a standardized global marketing/growth experiment affiliate framework across relevant marketing channels growth, responsible and service for the general market strategy and growth goal.
- Mapping out global affiliate marketing/growth strategy initiatives and experiments for the relevant motion, pulling out key insights of crypto industry analysis.
- Involving and working closely with CEO, the marketing team and other relevant teams such as product/Operation etc.
- Lead the new products growth and drive a high volume revenue growth, sign up affiliate marketers in top regions we identified.
- Responsible for global expanding growth channels, including evaluating and expanding new online and offline channels in regions such as EU regions, some key asian countries.
- Manage and supervise the company’s global affiliate expense budget, ensuring the ROI of Global marketing.
Requirements
- Over 5 years of experience in finance/crypto industry with hands-on experience and resources of key clients, affiliate in top regions KR, VN, JP, TR and others.
- Bachelor degree or above in marketing major or relevant equivalent majors.
- Demonstrate deep understanding of crypto industry and being sensitive about market with strong market analysis skill.
- Proficient in creating promotional plans and using various promotion methods.
- Fluent in English is a must.
- Proven track record of leading and managing successful teams.
The Company
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more
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