Global Advertising Manager

Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
Global Advertising Manager
We are seeking two dynamic and experienced Global Advertising Managers to lead and collaborate with global markets on the brand's advertising strategy. This role is critical in driving the global advertising campaigns, ensuring brand consistency, and enhancing our market presence across multiple regions.
The opportunities:

• Chevrolet SUV and Performance Advertising Manager

• Cadillac Advertising Manager

The successful candidate will have a deep understanding of the automotive industry landscape, a strong grasp of global market dynamics, and a proven track record in managing large-scale advertising initiatives.
WHAT YOU'LL DO:

• Lead the creation and execution of innovative advertising campaigns that resonate with diverse audiences across global markets.

• Ensure campaigns align with the brand's global positioning and business objectives

• Leverage global market automotive data and analysis to identify trends, working with in-market teams to implement appropriate advertising tactics to best reach target

• Utilize tools to generate actionable insights to refine advertising strategies and messaging that appeal to specific customer bases

• Work closely with diverse in-market teams, product and performance marketing, ad agencies, and other stakeholders to develop cohesive and effective advertising approaches

• Ensure that all advertising efforts for assigned categories maintain brand integrity and consistency across different regions and platforms, adhering to brand guidelines and tone

• Develop and manage global advertising resources, ensuring efficient allocation across markets and channels

• Global advertising advocate that champions the needs of the regions, socializes best practices and monitors ROAI

• Stay up-to-date with the latest trends in automotive advertising, introduce innovative approaches to keep the brand at the forefront of the industry

• Provide leadership and guidance to regional advertising teams, fostering a collaborative, inclusive, and high-performance culture

Additional Description
QUALIFICATIONS:

• Bachelor's degree in Marketing, Advertising, Business, or a related field. Master's degree is a plus

• Minimum of 7-10 years of experience in advertising/marketing, with at least 3-5 years in a global or regional role within the automotive industry or a similarly dynamic industry

• Proven experience in managing large-scale, multi-market advertising campaigns

• Strong understanding of both digital and traditional advertising channels

• Prior leadership experience, effective communicator, and strong project management skills.

• Ability to work in a fast-paced, dynamic environment with multiple stakeholders

• Experience in cross-cultural communication and a strong understanding of global market nuances.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

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