General Manager - United States & Canada | Ad-Tech Startup

Location: On-site (NYC, Brooklyn)
Job Type: Full-Time
Seniority Level: Senior-Level

Who We Are:

Founded in 2014, Oppizi is a global leader in offline marketing solutions, with operations spanning over 10 countries. Our data-driven approach enables clients to acquire, retain, and grow their customer base using innovative flyering campaigns and cutting-edge technology. As we continue to scale rapidly, we are looking for a highly experienced General Manager to lead our operations across the United States and Canada.

Job Description:

As the General Manager for the United States and Canada, you will oversee the strategic direction, operational management, and growth of our business in these regions. Reporting directly to the CEO, you will be responsible for driving topline growth, managing the P&L, developing a high-performing team, and ensuring full compliance with local regulations. This is an exciting opportunity for a dynamic leader with a passion for operations and sales to implement strategies that ensure long-term success and growth.

Key Responsibilities:

• Strategic Leadership: Develop and execute the strategic plan for the US and Canada, ensuring that all operational activities align with the company’s growth objectives. It is your responsibility to ensure every flyer reaches the target audience effectively.
• P&L Ownership: Take full ownership of the Profit & Loss (P&L) for the region, optimizing costs while maximizing revenue and profitability.
• Sales: Oppizi is a global leader in flyering solutions because our clients love the product and its results. It is your responsibility to share that passion with as many people as possible, generating new leads and bringing new clients on board. Some of our customers include Uber, DoorDash, and Uniqlo. We expect you to attract similar caliber clients and expand into new industries to diversify our customer base.
• Operational Oversight: Oversee all aspects of the business, including logistics, supply chain management, and cross-functional collaboration with HQ in marketing, sales, and tech.
• Team Leadership & Development: Build, manage, and lead a high-performing team with a strong focus on people management and talent development. You’ll have several regional operations managers as direct reports. Make their teams and operations as successful as yours.
• Growth Initiatives: Drive market expansion and sales growth using your deep understanding of the US and Canadian markets. Generate or maintain data-driven strategies to boost operations. Our customers are the core of our business, and nurturing those relationships while seeking new ones in different markets is a key expectation for this role.
• Compliance Management: Ensure all business operations comply with local laws and regulations in the US and Canada. We hire several temporary positions for our “missions,” and it is your responsibility to ensure everything is legally binding.
• Data-Driven Decisions: Leverage data analytics to track key business metrics and optimize operations. Use data to inform decisions, drive efficiency, and improve processes.

• Experience: 7-10 years of experience in operations management, with at least 3 years in a general management or similar role, ideally in a B2B environment.
• Customer-Facing: Ability to conduct sales pitches and clearly communicate expectations, results, deadlines, and progress to customers. Having worked not only internally but also in customer-facing roles, with the ability to speak their language (especially during operational discussions), is essential.
• Leadership: Proven experience in leading and developing teams in a high-growth, fast-paced environment (Scale-up, Start-up).
• Market Knowledge: Deep understanding of the US and Canadian markets, with experience scaling operations in these regions. (Preference for candidates local to North America.)
• P&L Expertise: Strong financial acumen with proven experience managing a P&L.
• Analytical Skills: Advanced proficiency in Excel and data analysis, with the ability to solve complex problems strategically.
• Communication Skills: Excellent written and verbal communication skills, with the ability to interact effectively with internal and external stakeholders.
• Tools Proficiency: Comfortable working with spreadsheets and technology tools, including CRM systems.
• Cross-Functional Collaboration: Experience working cross-functionally, especially with remote teams across different departments and continents.
• Compliance Knowledge: Strong understanding of labor laws and regulatory requirements in both the US and Canada.

Preferred Qualifications:

• Experience managing operations across multiple regions or countries.
• Experience managing a budget and ideally participating in or leading the creation of one.
• Previous experience hiring, growing, and managing a team. Experience in right-sizing (not under-hiring or over-hiring).
• Any finance degree is a plus (Bachelor’s in Business, MBA, Finance diploma).
• Understanding datasets, with deep proficiency in spreadsheets and ideally some SQL knowledge. You need to be able to figure out what's going well or poorly by analyzing datasets, tables, or graphs.
• Prior experience working in a high-growth startup or agency environment.
• Familiarity with the offline marketing industry is a plus.
• Experience in leading client meetings and discussing operational topics/results with them.

• On Target Earnings (Base+Bonus): Up to $250,000 per year, depending on experience.
• Stock Options: Opportunity to participate in the company's stock option plan.
• Benefits: Health insurance and 401(k) available after two years of employment.
• Opportunity to lead a key market in Oppizi’s global expansion and make a significant impact on the company's growth.