This role is with SolarSquare - our portfolio company
About SolarSquare
SolarSquare is one of India’s leading residential solar companies, revolutionizing the way homeowners adopt solar energy. With a strong commitment to innovation, customer-centricity, and sustainability, we are on a mission to make rooftop solar a mainstream choice for Indian households. SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India’s fastest growing residential solar brand in 2 years.
Key Responsibilities
Funnel Optimization & Revenue Enablement across Marketing, Pre-sales and Sales
● Own and drive funnel conversion improvements from top to bottom of the funnel, ensuring optimal performance across all customer touchpoints.
● Identify gaps in execution across marketing and sales and collaborate with stakeholders to bridge target vs. achievement gaps.
● Develop and execute data-driven growth strategies that enhance lead-to-HOTO
(handover-to-operation) conversion.
● Control loss rate (orders lost to competition) by identifying leakage points and implementing corrective actions.
● Work across offline sales, inside sales, and digital marketing teams to create seamless customer journeys and conversion pathways.
Cross-Functional Program Execution
● Drive large-scale, cross-functional initiatives by working closely with marketing, sales, pre-sales, operations, and product teams.
● Ensure structured execution of sales and marketing programs across different clusters and channels.
● Align stakeholders across functions and ensure seamless coordination between inside sales, field sales, digital marketing, and pre-sales teams.
● Bring method to madness—survive in an unstructured environment, thrive in chaos, and create scalable processes to drive efficiency and impact.
Marketing & Digital Lead Generation Excellence
● Plan exhaustive sales and marketing strategies for all channels and clusters to meet revenue AOP targets.
● Drive excellence in digital marketing and lead generation by creating systems to optimize campaigns, improving lead quality, and enhancing audience targeting.
● Continuously benchmark against best practices in consumer internet and product-led companies, applying relevant growth tactics to SolarSquare.
● Integrate offline and online customer acquisition strategies to ensure a seamless transition across different marketing and sales channels.
Consumer Insights & Customer Behavior Analysis
● Lead customer research, focus groups, and interviews to gain deep insights into customer pain points and behaviors.
● Develop insight-backed strategic programs and initiatives to improve marketing and sales funnel performance.
● Ensure customer insights drive data-backed decision-making across marketing and sales teams.
Innovation & Customer Engagement
● Conceptualize and implement innovative consumer engagement initiatives to drive brand trust, conversions, and loyalty.
● Explore and adopt best practices from high-growth consumer internet and product companies to enhance our consumer journey.
● Collaborate with cross-functional teams to enhance customer experience at every touchpoint, ensuring a seamless and high-conversion journey.
Key Performance Indicators (KPIs)
● Funnel Conversion Rate Improvement (Top to Bottom of the Funnel)
● Reduction in Loss Rate (Orders Lost to Competition)
● Marketing & Sales Funnel Efficiency (Lead-to-HOTO Conversion)
● Effectiveness of Consumer Insights & Research (Actionable Insights Leading to Growth
Initiatives)
● Impact of Growth Initiatives on Revenue & Engagement
Who You Are
● Proven leader in sales, marketing, or growth, with deep exposure in offline B2C sales, inside sales, and digital lead generation.
● Hands-on executor who understands how to get things done across multiple functions and teams.
● Thrives in chaos—able to structure unstructured environments and create scalable processes to drive efficiency and impact.
● Consumer-obsessed, always looking for insights to improve customer experience and conversions.
● Innovative and data-driven, with a knack for identifying best practices and implementing them effectively.
● 7-12 years of experience in a mix of growth marketing, sales enablement, consumer insights, or funnel optimization roles.
● Strong experience in offline B2C sales, inside sales, and digital lead generation.
● Prior experience in consumer internet, product-led, or high-growth B2C companies is a strong plus.
● Expertise in customer research methodologies—focus groups, surveys, data analytics, and consumer behavior studies.
● Strong analytical skills with proficiency in funnel analytics, CRM tools, and performance tracking.
● Ability to drive cross-functional programs and align stakeholders across marketing, sales, and operations teams.
● Comfortable working in high-growth, fast-paced environments with multiple moving parts.
● Entrepreneurial mindset with a strong bias for execution and results.
● Opportunity to lead a high-impact function at one of India's fastest-growing solar companies.
● Work at the intersection of marketing, sales, and customer research, driving real business impact.
● Be part of a mission-driven organization that is making a tangible difference in sustainable energy adoption.
● High ownership and growth potential in a rapidly scaling company.
Top Skills
What We Do
At Elevation Capital, we evaluate and understand the exponential nature of technology, how it evolves, how it affects us, and we invest in ideas. Ideas that will become the future.
Our investment choices relate to the individuals we represent in our portfolio. We look for individuals that have a solid vision of the future they want to create and a deep understanding of the technology of their endeavour. The future impact of AI is perhaps the most important issue the human race has ever faced. Instead of passively drifting, we need to steer a course. We at Elevation Capital chart the submerged rocks of the future.
