Functional Analyst - Marketing Technology

Description and Requirements
About Us: Join our dynamic team at MetLife, where we are revolutionizing the marketing technology landscape. We are committed to delivering innovative solutions that enhance customer engagement and drive business growth. If you are passionate about technology and enjoy the collaboration & innovation that comes with successful teams, we want to hear from you!
About the Role: As a Technical Functional Analyst you will play a pivotal role in managing, defining, and communicating the capabilities that drive engaging digital experiences. We are seeking a passionate, customer-centric marketing technology analyst who thrives at the intersection of marketing and technology. You will immerse yourself in our portfolio of digital marketing platforms and lead the charge in driving innovative solutioning & delivery across MetLife's digital properties.
Key Responsibilities:

• Business Objective Analysis: Collaborate closely with business partners and global stakeholders to define and manage the technical capabilities required to drive marketing enablement. Brainstorm and develop valuable solutions to business problems.
• Technology and Business Liaison: Translate business requirements into specific technology requirements and user stories for the development team. Serve as the interface between technology and business partner teams to ensure accurate delivery of solutions.
• Requirements Management: Author business cases, user stories, and acceptance criteria for seamless implementation by the development team. Understand technical designs as they relate to business needs.
• Capability Communications: Communicate effectively with product owners to provide insights into existing toolset features for reuse and identify overlap of capabilities across projects.

Required Skills:

• 1 - 2+ years of experience or exposure to software engineering and/or marketing technology (related intern or co-op experience can be applicable).
• 1 - 2+ years of experience or exposure in business analysis and the development of use case & requirement definitions (related intern or co-op experience can be applicable).
• Ability to steer communications to reflect the benefits of project initiatives and gain buy-in from stakeholders.

Preferred Skills:

• Demonstrated ability to work in a global environment with matrixed organizational management.
• Experience in a consulting space or industry preferred.
• 1-2+ years of experience focused in one or more of the following Marketing Technology domains: Web Experience Management, Campaign Management, E-commerce, Testing & Optimization, or Data Management.
• Experience integrating marketing applications with other enterprise applications, as well as internal and external data sources.
• Bachelor's degree in a related technology or business discipline.
• Start-up mindset, with a lean towards action and test & learn practices.

Why Join Us? At MetLife we believe in fostering a culture of innovation, collaboration, and continuous improvement. As a Functional Analyst, you will have the opportunity to work with a talented team, contribute to exciting projects, and grow your career in a supportive and dynamic environment.
Apply Now: If you are ready to take the next step in your career and make a meaningful impact in the marketing technology space, apply now and join us on this exciting journey!
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2025 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
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