About persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly. We've built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who are onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live. We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.
About the role
Fraud Data Labeling Specialists are responsible for performing various data labeling tasks including image/photo quality assessment, ID assessment and verification, visual field extraction and fraud detection.
In this role, you will be required to label machine-learning data from customers and deliver high-quality annotations by following a variety of instructions. Additionally, you will be responsible for conducting post-process audits and writing error reports on data and tasks.
We are looking for someone that is highly detail oriented with the ability to work independently. This person has excellent verbal/written communication skills and is able to handle ambiguity and changing priorities.
What you'll do at persona
- Perform image and photo quality assessments.
- Perform ID assessment, verification and visual field extraction.
- Evaluate fraud based on detection instructions.
- Label machine-learning data from customers.
- Focus on annotating tasks and delivering high quality by following a variety of
- instructions.
- Complete tasks in a timely manner, meeting SLA deadlines.
- Conduct post-process audits and write error reports on data and tasks.
- Work in sync with Engineering, Product and Operations teams to meet weekly goals.
What you'll bring to persona
- Detail-oriented and ability to follow complex instructions
- Ability to work independently, cooperatively and collaboratively as a team member
- Possession of excellent oral and written skills
- Strong sense of ownership, urgency and drive
- Ability to handle ambiguity and changing priorities
Benefits and perks
Pre-tax commuter benefits
Employer (HireArt) Subsidized healthcare benefits
Flexible Spending Account for healthcare-related costs
HireArt covers all costs for short and long term disability and life insurance
401k package
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
Top Skills
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.
Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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