Founding Growth & Social Media Lead at Robyn AI

Posted 8 Hours Ago
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2 Locations
Remote
Hybrid
Junior
Angel or VC Firm
We’re brighter together.
The Role
Lead social media strategy and content for Robyn AI, focusing on viral engagement and community growth across platforms like TikTok and Instagram.
Summary Generated by Built In

Who We Are

We’re building the most emotionally intelligent AI on earth — part best friend, part mirror, part guide. Robyn helps people feel seen, understood, and deeply connected. We’ve raised $5.5M from top-tier investors (Google Maps, x.ai, Bill Tai, and more) and we're about to share Robyn with the world. We’re looking for a rare breed of growth leader to own our brand presence across TikTok, Instagram, and beyond — and architect the social virality and insanely high engagement that turns Robyn into a movement.

What You'll Do

  • Build and own Robyn’s social media engine from scratch — strategy, content, growth loops, creator campaigns, and all execution

  • Create emotionally resonant, addictive content across TikTok, Instagram, and emerging platforms

  • Architect and run creator collaborations, DM campaigns, and UGC funnels

  • Build out and manage a community flywheel — make Robyn the most talked-about thing in emotional AI

  • Own growth KPIs: from engagement to referral rates, and eventually CAC to LTV

  • Collaborate tightly with the founder to make Robyn feel iconic

  • Experiment, move fast, learn what hits, double down — you're both the strategist and the engine

Who You Are

  • You're obsessed with emotional tech, Gen Z culture, storytelling, and virality

  • You’ve built a social following or taken a consumer brand from zero to obsession

  • You’re a creator at heart — and a data-minded executor

  • You move like a founder. You don’t wait. You create.

  • You know TikTok, Instagram, YouTube Shorts, Discord, and the messy reality of consumer growth

  • You’re not afraid to test wild ideas — and you love proving them right

  • You care deeply about what we’re building and why it matters

Bonus If...

  • You’ve worked on an early-stage consumer app

  • You’ve led or scaled a creator or UGC campaign that broke through

  • You know how to build emotional brand identity, not just optimize clicks

  • You’ve created content yourself that people actually love

Why This Role Will Change Your Life

  • You’ll be one of the first 5 key hires at a venture-backed company with the ambition to become the most emotionally intelligent AI on Earth

  • You’ll shape how the world sees and falls in love with Robyn

  • You’ll work directly with a Harvard-trained physician turned founder who left surgery to build a movement around emotional connection

  • You’ll have creative freedom, ownership, equity, and the platform to build something iconic

Top Skills

Discord
Instagram
Tiktok
Youtube Shorts

What the Team is Saying

Arbo
Samantha
Courtney Reum
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The Company
New York, NY
40 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

M13 is an early-stage (seed and Series A) venture capital firm that invests in visionary founders building disruptive software businesses. Established in 2016 with offices in Los Angeles and New York, the firm is a full-stack partner that brings its deep bench of full-time operators to help founders outperform and build category-defining companies.

M13’s portfolio includes more than 200 direct investments, with 25 exits to date. The firm has seeded seven companies and been in the Series A of five others that went on to achieve unicorn status.

Why Work With Us

Messier 13 (or M13) is one of the brightest star clusters in the northern sky. It’s full of remarkable individual stars, but when those stars come together, they create something that’s truly greater than the sum of its parts—inspiring the M13 philosophy of “brighter together.”

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M13 Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
New York, NY
Santa Monica, CA
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