Director of Demand Generation

About Scribe

Scribe is where exceptional people come to do the best work of their careers. More than 90% of the Fortune 500 use Scribe to automatically create step-by-step guides and streamline knowledge sharing. We’re growing fast — since our founding in 2019, we’ve grown to over 3 million users across 450,000 businesses. Based in San Francisco, we’ve raised $55M in funding from top-tier investors and are honored to have been named LinkedIn’s Top Startup and Fortune’s Next Billion Dollar Startup. Join us in our mission to unleash and uplevel the world’s know-how!

How we work

We are builders aspiring to master our crafts. We care deeply about our teammates and want to win, together. We embrace the following values:

• Accelerate impact
• Raise the bar
• Make our users heroes
• Clear is kind
• Rapid learning machine
• One team one dream

About this role:

This demand generation role is an exciting opportunity to take full ownership of the sales pipeline from a marketing perspective. You will collaborate across departments to optimize processes, drive meaningful results, and depending on the background of the candidate, there may be opportunity to manage the BDR team. As one of the most impactful roles in the organization, it provides a direct link between your efforts and measurable business outcomes—offering a pivotal seat at the table to shape strategic growth

Key Responsibilities:

• Develop a deep understanding of Scribe’s marketing-to-sales pipeline. You’ll define and own MQL and PQL metrics, ensuring our current and future lead funnels are thoroughly instrumented and accurately represented in dashboards
• Visualize and analyze funnel performance, identifying high-impact levers to drive growth initiatives and resource allocation.
• Drive usage and revenue expansion by leading the creation of Scribe’s first named accounts list. You’ll work closely with sales, growth and our finance team to strategically expand the sales pipeline, developing targeted approaches for high-value accounts
• Define the ideal customer journey for high-value accounts, prioritizing the delivery of exceptional customer value. Build out multi-channel campaigns to nurture customers through the ideal journey using a strong experiment driven approach
• Coordinate across performance marketing, content and lifecycle marketing to deploy marketing interventions, using channels like digital, product, email, and content to nurture and progress accounts through the pipeline
• Manage BDR resourcing to rapidly experiment with new lead sources and expansion motions, putting in place the necessary structure and tracking to get measurable results, fast
• Partner with the data team to develop and refine a robust lead-scoring methodology 
• Adjust lead routing to connect prospects with the most relevant sales team, maximizing conversion potential and delivering world-class customer experience.

Requirements:

• 6+ years of experience in demand generation within a fast-growing startup environment, with a strong preference for candidates from a PLG (Product-Led Growth) background.
• Proven ability to quickly learn and adapt to new technologies, products, and systems; familiarity with CRM, data visualization, and marketing automation tools such as Salesforce (SFDC), Customer.io, Apollo.io, and Sigma is a plus.
• Extensive experience crafting engaging, creative content that drives conversions across multiple channels.
• Demonstrated expertise in designing and executing A/B tests and experiments to optimize campaign performance and drive revenue outcomes
• Exceptional written communication skills, with experience creating content for diverse formats, including emails, landing pages, ads, and other campaign assets.
• Strong project management skills, with a consistent ability to prioritize high-impact initiatives and collaborate seamlessly across functions
• Experience owning a revenue target, with a history of driving measurable results across a variety of channels
• Strategic thinker with a ‘first principles’ approach to problem-solving, capable of breaking down complex issues into actionable steps.
• Ability to interpret data and apply insights to optimize demand generation strategies
• Experience working in a cross-functional team environment, collaborating with sales, product, and engineering teams to drive cohesive campaigns
• Finger on the pulse of growth marketing trends and innovations, especially in product-led growth environments.

Full-Time US Employee Benefits Include

• Some of the nicest and smartest teammates you’ll ever work with
• Competitive salaries
• Comprehensive healthcare benefits
• Exciting and motivating equity
• Flexible PTO
• 401k
• Parental Leave
• Commuter Benefits (SF office employees)
• WFH Stipend

Compensation

• $160k - $220k USD + Equity + Benefits

We consider several factors when determining compensation, including location, experience, and other job-related factors.