Field Marketing Specialist

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Job Summary

We are seeking a dynamic Field Marketing Specialist for India to drive pipeline creation, pipeline acceleration, and revenue growth through Account-Based Marketing (ABM), tailored field marketing programs, and data-driven decision-making. This role is critical in aligning marketing efforts with sales objectives by leveraging global campaigns, ensuring seamless lead progression throughout the pipeline.

This person will be responsible for analysing account behaviour, supporting sales outbound activities, and executing events to engage high-priority accounts and accelerate deal velocity. The role requires a strategic mindset, a data-oriented approach, and a strong ability to collaborate with cross-functional teams to deliver measurable results.

Responsibilities: 

• Conduct marketing and database analysis on account bases to develop good understanding of engagement, intent and other behaviour of accounts that support sales drives.  
• Partner with the field sales team to develop territory-level and account-level marketing plans that achieve new bookings, pipeline generation and acceleration goals 
• Work closely with sales teams to ensure alignment on target accounts, messaging, and metrics.
• Partner with global team to execute, and optimize field marketing event and account-specific activities, to influence prospects and deepen account engagement.
• Provide onsite support and execution of partner marketing activities in India
• Measure and analyse the results of field marketing, to continually refine programs for optimal ROI 
• Provide communication and support for the effective launch of marketing programs to the field sales team 
• Implement a follow up process and plan for all generated leads which will include calling, sales emails, strategic follow up and appointment setting for the sales team 
• Manage marketing budgets effectively to deliver maximum ROI. 
• Coordinate with demand generation teams to ensure seamless integration between broader campaigns and ABM efforts.
• Track metrics such as pipeline influenced, deal velocity, and revenue contribution, adjusting strategies based on data insights.
• Conduct regular reporting to key stakeholders, highlighting successes and opportunities for improvement.
• Asesss external agencies & vendots and coordinate to ensure seamless execution of agreed deliverables.  

Qualifications:

Education:

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.

Experience:

• Minimum of 3 years of B2B marketing experience within the technology sector with international organizations, preferably in SaaS, cloud services, or data center solutions
• Proven success in collaborating with sales teams to execute programs with a quantifiable impact on the pipeline.

Industry Knowledge:

• Strong understanding of the cloud and data center industry in India, including market dynamics and regulatory environment.

Skills:

• Proven ability to develop and execute successful marketing strategies.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms, including CRM (Salesforce) and marketing automation tools.
• Analytical mindset with the ability to interpret data and derive insights.
• Strong project management and organizational skills.
• Proficiency in marketing automation tools, CRM platforms, and ABM tools (e.g., Terminus, Demandbase, 6sense).
• Fluency in English. Knowledge of Tamil would be an advantage.

Personal Attributes:

• Results-oriented with a proactive approach.
• Ability to work independently and as part of a team.
• Adaptability to a fast-paced and dynamic environment.
• Strong ethical standards and integrity.
• High energy, innovative, and a positive “can-do” attitude.
• Self-starter who is always looking to strategically push the envelope.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.