Field Marketing Specialist

About Recast: 

Recast Software, located in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them.

About the Role:  

As the Field Marketing Specialist, you will support the North American sales team with event campaigns management and regional pipeline generation programs to drive awareness and accelerate opportunities in the sales cycle. This role will collaborate closely with sales reps, product teams, partners, and partner marketing to plan, execute, and track the success of the go-to-market efforts in alignment with company goals. 

Key Role Responsibilities:

• Support planning, management, and execution of third-party sponsored events and first-party hosted events ensuring alignment with regional and global objectives and deadlines. 
• Support execution of regional programs to drive awareness, lead generation, and customer engagement. This includes sponsored events, account-based outreach, digital marketing strategies, and more.
• Work with external vendors, partners, and event organizers to ensure smooth execution of regional programs and maximize return on investment from event participation. 
• Collaborate with sales, solutions engineers, product teams, and global marketing to align program objectives with go-to-market strategies and overall GTM goals. 
• Engage with Sellers to track lead follow-up, qualification, and conversion.
• Monitor, analyze, and report on marketing campaign effectiveness and ROI.
• Recommend and pilot new marketing tactics to grow pipeline and/or improve efficiencies.
• Work cross-functionally with global teams including Partner Marketing, Account Executives, Account Managers, Business Development Reps and Solutions Engineers to deliver best-in-class demand generation campaigns and activities.
• Manage an event budget and track spend.

Minimum Requirements

• 2+ years of experience in field marketing, regional marketing or event marketing.
• Proven track record of managing projects and initiatives from inception to completion with many moving parts and overlapping deadlines.
• Creative thinker with willingness to proactively and constantly look for and try new ideas.
• Excellent written and verbal communication skills .
• Data-driven mindset with ability to connect marketing initiatives to sales results.
• Ability to work independently and collaboratively in a fast-paced environment.
• Ability to travel in North America up to 50% of the time.

Preferred Skills and Experience:

• Experience with field marketing or event marketing within a SaaS or technology company.
• Proficiency with Salesforce, Marketo, Canva, Asana, On24 and other collaborative tools. 

What you bring: 

• You take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team.

• You get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement.

• You work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork.

• You embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose.

• You choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey.

Compensation, Benefits, & Perks: 

• The salary range for this position is $70,000-$85,000. Additionally, cash compensation for this role includes 5% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location. 

• Medical, dental, and vision

• FSA or HSA with company contributions 

• Employer paid STD, LTD, AD&D and life insurance 

• 401k with 4% employer match

• Work-life balance, flexible time off, and remote work options

• Parental leave

Why do we love working at Recast?

It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work. 

Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state, local, and international laws.