Field Marketing Specialist Concepción

Company Description

The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They work with the FMM to build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The FMS is constantly out ‘in the field’ to make things happen, this is not an ‘office’ job. Depending on their profiles and the needs of the region, FMS responsibilities vary considerably.

Job Description

Strategic Direction and Rightness of Brand Priorities

Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.

Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.

Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.

Lead the Consumer Collecting Team (8 students marketeers) to drive trial that engages new users and expands the consumer base within universities in your region.

Premium Appeal and Executional Excellence

Support the FMM in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.

Identify local heroes in relevant Red Bull scenes and work together with the FMM to bring them to the world of Red Bull.

Support in upholding a clean logistical system to ensure you having the right tools and management in place to support local needs, succeeding in premium appearance.

Marketing Innovation

Support the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.

Organisational Capabilities and Enabling Structure

Support the national operations team to manage product stock with discipline.

Qualifications

One/Two years of experience in Marketing Areas. It is a plus if you have led teams. 

Understands the core scenes in the region and has strong networking skills.

Experience in leading teams and managing people.

Strong analytical, planning, budgetary and project management competencies.

Excellent communication skills, including presenting and training abilities.

Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant.