Field Marketing Manager

Posted 25 Days Ago
Hiring Remotely in United States
Remote
Mid level
eCommerce • Machine Learning • Database
The Role
The Field Marketing Manager will plan and execute impactful events to drive brand awareness and lead generation while managing budgets and analyzing ROI.
Summary Generated by Built In

About Us

Northbeam is a high-growth startup that holds authenticity, integrity, and accuracy as core values. Since raising $15 million in a Series A in 2022, Northbeam has helped hundreds of the world’s most disruptive ecommerce brands advertise profitably. We are an inclusive, collaborative team seeking to add another all-star to our roster of incredible team members.

Overview

Northbeam is excited to add a Field Marketing Manager to our team. This role combines strategic planning with hands-on execution to deliver unique, impactful events that drive brand awareness, lead generation, and customer engagement. The ideal candidate has 3-5 years of experience, strong technical acumen, and deep familiarity with the eCommerce, analytics, or marketing attribution space. Experience in business development or sales is a plus. This role is fully remote!

ResponsibilitiesEvent Planning & Execution

  • Plan, organize, and execute a variety of events, including conferences, webinars, curated events, and partner co-marketing initiatives.
  • Manage end-to-end event logistics, including venue selection, vendor coordination, staffing, and on-site management.
  • Ensure all events align with Northbeam's marketing objectives and deliver measurable ROI.

Demand Generation Through Events

  • Design and implement lead generation campaigns tied to events, ensuring alignment with sales goals.
  • Collaborate with marketing, sales, and partnerships teams to drive pre-event outreach and post-event follow-ups for maximum impact.
  • Develop strategies for targeting key accounts through Account-Based Marketing (ABM) at events. We prioritize building authentic, collaborative relationships with our prospects. 
  • Work with Northbeam’s partner ecosystem to co-host events that expand reach and drive to mutual goals.

Budget Management & ROI Analysis

  • Manage event budgets meticulously to maximize impact while staying within financial constraints.
  • Track and report on key performance indicators (KPIs) for each event, including pipeline metrics and revenue outcomes.

Marketing Collateral & Communications

  • Oversee the creation of event-related marketing materials ie: email campaigns,  social media, dope swag, etc.
  • Ensure deadlines are met and maintain clear communication and expectations with stakeholders throughout the event lifecycle.

Requirements

  • Experience: 3-5 years in field marketing or event management roles within B2B technology or eCommerce industries. Software-as-a-service startup experience is a plus.
  • Technical Skills: Hubspot proficiency, familiarity with ecommerce KPIs, attribution models, and analytics-driven decision-making. We are all about data!
  • Event Expertise: Demonstrated success in planning and executing events that generate leads and enhance brand presence.
  • Communication Skills: Strong written and verbal communication skills for creating compelling event narratives and strong collaboration. We love extroverts!
  • Project Management: Proven ability to manage multiple projects simultaneously while meeting deadlines and budgets.

Preferred Qualifications

  • Experience in ABM strategies targeting technical audiences through events.
  • Background in BDR or sales development to understand account-level strategies.
  • Passion for creating memorable customer experiences through innovative event formats.

This role is perfect for an experienced marketer who thrives on delivering high-impact, memorable events as part of an agile, dynamic team in a high growth environment.

Top Skills

Hubspot
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The Company
San Francisco, California
52 Employees
On-site Workplace
Year Founded: 2019

What We Do

Through the use of first-party data collection and machine learning, Northbeam delivers actionable insights to DTC and ecommerce brands that result in a clear picture of your customers’ buying behavior.

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