VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE AND BAND
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team and performing arts. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, and competitions, Varsity Spirit impacts more than a million athletes each year.
OUR COMMITMENT TO SAFETY
At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.
WORK TYPE: Onsite
LOCATION DETAILS: 5736 W 74th Street, Indianapolis IN 46278
WORK HOURS: Monday – Friday 8-5pm
TRAVEL REQUIREMENT: 10% Willingness to travel as needed to support field marketing activities.
BASE PAY RATE: USD $56,000-$79,000
The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.
HOW YOU WILL MAKE AN IMPACT
We are looking for a driven Field Marketing Manager to join our dynamic marketing team. As the primary point of contact for approximately 150 independent sales representatives, you will play a crucial role in supporting their efforts to drive brand awareness and sales across the United States and Canada. Reporting directly to the Sr. Product Manager, you will develop and execute strategic marketing initiatives that align with our overall business goals.
WHAT YOU WILL DO
- ISP Connection: Acts as the main liaison between the marketing team and independent sales representatives, you’ll provide the tools, resources, and guidance they need to effectively market our products.
- Develops Field Marketing Strategies: Collaborates with the Sr. Product Manager to create targeted marketing campaigns tailored to different regions and demographics, ensuring alignment with overall brand strategy.
- Implements Marketing Programs: Coordinates and oversees the execution of regional marketing programs, including events, promotions, and product launches, to maximize brand visibility and sales impact.
- Training and Development: Organizes training sessions and workshops for sales representatives to enhance their product knowledge and marketing skills.
- Monitors and Reports: Tracks the performance of field marketing initiatives, analyzing data to measure effectiveness and reporting results to the Sr. Product Manager and other stakeholders.
- Budget Management: Works with the Sr. Product Manager on managing the field marketing budget, ensuring that all activities are cost-effective and deliver a strong return on investment.
- Collaborates with Cross-Functional Teams: Works closely with other departments, including, Sales, Operations, IT and Finance to ensure consistent messaging and support for sales representatives.
- Market Intelligence: Gathers insights and feedback from the field to inform product development and marketing strategies.
- Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
QUALIFICATIONS
KNOWLEDGE/ SKILLS/ ABILITIES
- Strong interpersonal and communication skills, with the ability to build relationships and influence others.
- Well-organized and detail-oriented with the ability to coordinate and execute multiple tasks in a lean, fast-paced, results-driven environment.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Proficient in marketing software and tools, including CRM systems (Salesforce).
- Ability to work independently and as part of a team.
EDUCATION/ EXPERIENCE
- Experience: 1-2 years in field marketing, sales, or a related role.
- Experience working with independent sales
#LI-MC1
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
Top Skills
What We Do
Varsity Brands elevates the student experience- in Sport, Spirit, and Achievement.
We are BSN SPORTS, the recognized leader in athletic gear; Varsity Spirit, the driving force in spirit; and Herff Jones, the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.
