Field Marketing Manager

Overview  

Blue Yonder is seeking an experienced Field Marketing Manager to drive integrated demand generation initiatives for India, promoting Blue Yonder’s supply chain and commerce SaaS software. As the field marketing manager, you will be responsible for developing and executing marketing programs that drive demand and revenue growth across our served industries. You will work closely with regional sales leader and cross-functional teams, including business development, creative/brand, and customer success, to ensure alignment and integration of demand generation initiatives with business goals.
 

Key Responsibilities

• Develop and execute the integrated demand generation programs focused on marketing our supply chain and commerce SaaS software in the assigned region, including but not limited to, industry events, company-hosted events, webinars, content marketing, and social media.
• Develop and maintain strong relationships with key regional industry influencers, including analysts, media, and associations.
• Assist with localization of campaigns and marketing content to support field sales teams.
• Collaborate with sales, business development, creative/brand, and customer success, to ensure alignment and integration of field marketing initiatives with business goals.

• Evaluate the effectiveness of marketing activities to achieve a significant return on investment (ROI) and meet sales booking goals; establish a consistent reporting cadence to communicate results and provide suggestions for improvement.

• Drive operational excellence across demand generation initiatives, including the development and management of budgets, metrics, and performance indicators.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field or at least 8+ years of experience in B2B software marketing or related field.
• Proven track record of success in developing and executing global marketing programs that drive growth in engagement, demand, and revenue in the supply chain or B2B SaaS software industry.
• Strong business acumen with a deep understanding of the supply chain industry, including trends, challenges, and competitive landscape.
• Excellent analytical, problem-solving, and project management skills.
• Strong communication and interpersonal skills, with the ability to influence and collaborate with senior executives, stakeholders, and partners.
• Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment
• Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs.
• Experience with marketing tools such as Marketo, Salesforce, 6Sense, Triblio, DemandBase, Drift, Sendoso, Salesloft, etc.

If you are passionate about driving demand and revenue growth in the supply chain market segment through the development and execution of global field marketing strategies and have a proven track record of success in marketing B2B software, we encourage you to apply for this exciting opportunity.

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values

Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.