Field Marketing Manager - Pretoria

Company Description

Based in our Johannesburg office, the Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in Pretoria, North West, Limpopo and Mpumalanga in the most relevant way and in line with the global and national strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online (social media) and offline.
They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business.
The Field Marketing Manager is constantly out "in the field" to make things happen, this is not an "office" job.

Job Description

Strategic Direction 

Infuse global and national priorities, strategies and the Red Bull philosophy in the field.

Ensure top-notch understanding of the consumer in various fields.

Define and execute ideas and programs which build brand image and increase understanding of the product functionality.

Deliver the annual approved business plan for the region.

Local Pride 

Create and support relevant local key events, scenes and marketing opportunities. 

Build a top-notch network and sustainable relationships with local key influencers.

Leverage the Event Vehicle program in the right way.

Ensure that every consumer experience with the brand is a positive one.

Marketing Innovation

Understand the latest generational trends by being close to our consumers.

Create new and innovative ideas that bring the brand to life, tapping into local networks and scenes.

Ensure digital and social media sit at the heart of every field marketing activity.

Enabling Structure

Source, hire, train and manage a team of FMSs who fit the brand.

Set regional objectives and clear goals to ensure accountability.

Identify and nurture key talent for the potential space-to-shine opportunity.

Driving Efficiencies 

Implement and uphold a clean logistical system for warehousing and infrastructure.

Develop and manage the regional budget.

Build smart and mutually beneficial partnerships.

Coordinate with agencies and specialized companies.

Qualifications

5 years marketing experience preferably in sports/events or culture marketing or in the field.

Minimum 3 years experience of line management with expertise in hiring, training, administration and motivating teams.

Ideally, experience in working with commercial teams – general sales or trade marketing. 

Proven background in negotiation and management of budgets.

A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people for an idea.

Strong leadership, planning and project management skills.

Strong understanding of youth culture in sports and culture in the region.

A creative marketer with depth in brand understanding, innovation at the heart who puts new ideas into practice fast.

Ability to multi-task and work in cross-functional teams with different objectives and personalities.

Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.

Valid Drivers License

Additional Information

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.