The future of insurance starts with AI. To date, Shift Technology's AI-powered products have benefitted more than 300 million policyholders globally by reducing underwriting risk, identifying more fraud, and automating critical tasks throughout the claims process. Shift harnesses the power of AI to enable the world’s leading insurance organizations to make better decisions. Our products help insurers improve operational efficiency, reduce costs, and deliver superior customer experiences to their policyholders. Our culture is built on innovation, trust, and a drive to transform the insurance industry by imagining and innovating solutions that impact insurers and their customers - like you! We come from more than 50 different countries and cultures and together we are creating the future of insurance.
What You'll do...
You will be the Marketing lead for Japan, responsible for building and executing a strategy and an integrated marketing plan aimed to generate pipeline and influence existing opportunities. You will work closely with both marketing and sales leadership to plan and execute specific targeted activities. This role reports into the Head of Global Field Marketing.
Essential Job Responsibilities:
- Leading and executing Shift Technology’s marketing strategy and tactics for both Japan and APAC, and ensuring alignment between marketing programs and sales objectives
- Developing, executing and managing activities aimed to either generate pipeline or influence open opportunities. This includes events, webinars, ABM campaigns, integrated online campaigns, social media, partner marketing, etc
- Tailoring corporate and global marketing programs to align with your territory and industry needs
- Track campaign results, measure program success, and report metrics. Work with marketing operations to ensure end-to-end program tracking
- Marketing impact on sales pipeline for Japan and APAC
- Website updates
- Identify relevant content & topics for the Japanese market and manage localization
What You Bring...
The position requires an independent, results-oriented professional with expertise in marketing enterprise software solutions. We operate in an environment that requires everyone to assume both strategic and tactical execution responsibilities.
- 8-10 years of software technology B-to-B marketing experience
- Demonstrated ability to build field marketing strategies and integrated marketing plans which include events, digital campaigns, social media, PR to attract, engage, convert, influence and delight potential customers
- Build and manage highly targeted digital campaigns
- Create and run ABM activities
- Identify most relevant events and trade shows according to objectives, strategy, resources and budget
- Prepare, execute, manage and follow-up each event in all its digital and non-digital aspects
- Ability to present and position marketing plans and concepts to peers and to the regional sales teams
- Excellent oral and written communication skills
- High energy, enthusiasm and initiative
- Strong team player with a positive attitude
- Strong knowledge of Salesforce.com and Hubspot is preferred. 6sense would be a plus.
Metrics & Key Performance Indicators:
- Follow results against targets on a regular basis and share with both marketing and sales teams
- Budget management
- Marketing contribution to pipeline (pipeline generated and influenced by marketing)
- Sales satisfaction
Interview Process
- Talent Acquisition
- Hiring Manager
- Field Marketing Manager
- Managing Director, Japan
- Chief Marketing Officer
To support our permanent, full time employees at every stage of their careers and lives, we provide a competitive total rewards and benefits package. Here are the global benefits we’d like to highlight:
- Flexible remote and hybrid working options
- Competitive Salary and a variable component tied to personal and company performance
- Company equity
- Focus Fridays, a half-day each month to focus on learning and personal growth
- Generous PTO and paid holidays
- Mental health benefits
- 2 MAD Days per year (Make A Difference Days for paid volunteering)
Additional benefits may be offered by country - ask your recruiter for more information. Intern and Apprentice position are eligible for some of these benefits - ask your recruiter for more details.
At Shift we strive to be a diverse and inclusive workforce. We welcome applications from and hire people who will contribute to the diversity of our company, without regard to race, color, religion, marital status, age, national or ethnic origin, physical or mental disability, medical condition, pregnancy, genetic information, gender identity or expression, sexual orientation, or other non-merit criteria.
Shift Technology is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and employment process. Should you require accommodation, please email [email protected] and we will work with you to meet your accessibility needs.
Please be aware of scammers and only trust correspondence that comes from emails ending in shift-technology.com
Shift Technology does not accept unsolicited CVs from recruiters or employment agencies in response to the Shift Technology Careers page or a Shift Technology social media post. Any unsolicited CVs, including those submitted directly to hiring managers, are deemed to be the property of Shift Technology.
Top Skills
What We Do
Shift Technology delivers AI decisioning solutions to benefit the global insurance industry and its customers. Our products enable insurers to automate and optimize decisions from underwriting to claims, resulting in superior customer experiences, increased operational efficiency, and reduced costs. The future of insurance starts with Decisions Made Better. Learn more at www.shift-technology.com
