Field Marketing Manager (DACH) – Enterprise Accounts

About Alasco

Alasco is transforming the way institutional investors, real estate funds, and asset managers manage capital and ESG strategies to protect exit liquidity and increase AUM. Our platform helps enterprises turn sustainability from a compliance challenge into a profit driver—delivering time-to-value in just a few weeks.

Our Promise:

We are building a software company where smart and creative minds like you do their best to make the real estate industry a driving force for positive change.
With us, you can grow by taking on the challenges of a centuries-old industry, pushing boundaries and changing mindsets for the better.
With us, you can bring your energy, your passion and your ideas and find the perfect place to reach your best form.

Are you looking for an opportunity to grow and join an amazing team of frontrunners? 🚀

Field Marketing Manager DACH - Enterprise Accounts (m/f/x)

As our Field Marketing Manager for the DACH region, you will be responsible for developing and executing high-impact field marketing programs that generate demand, accelerate pipeline, and engage key decision-makers such as CFOs, Investment Directors, Portfolio Managers, and Sustainability Heads across our target accounts.

You’ll work closely with the sales and demand generation to build localized marketing programs that create meaningful touchpoints with enterprise buyers.

Your Mission:

• Own the DACH field marketing strategy:
  - Develop and execute regional marketing campaigns focused on enterprise accounts (€2B+ AUM) in institutional investing, real estate funds, and asset managers, developers.
  - Align field marketing programs with the sales team to support pipeline acceleration and expansion in the DACH region.
  
• Execute high-impact events & activations:
  - Plan and manage high-value industry events, roundtables, executive dinners, and roadshows to engage decision-makers.
  - Drive Alasco’s presence at key conferences (e.g., EXPO REAL, mipim) and strategic sponsorships.
  - Partner with associations, advisory firms, and capital market influencers to maximize reach.
  
• Account-Based Marketing (ABM) & sales enablement:
  - Collaborate with demand generation to deliver personalized campaigns to target accounts.
  - Develop localized content, including case studies, whitepapers, and playbooks for enterprise buyers.
  - Enable the sales team with customized event follow-up strategies to increase conversion rates.
  
• Data-driven optimization & reporting:
  - Track and measure ROI from field marketing efforts, optimizing for lead quality and pipeline impact.
  - Provide insights into buyer behavior, competitive positioning, and market trends in the DACH region.

Who you are:

• Experience in B2B Enterprise Field Marketing: You have 3-5+ years in field marketing, event marketing, or ABM, ideally in B2B SaaS - PropTech, or FinTech.
• Proven Track Record of Driving Pipeline: You’ve successfully executed enterprise-focused events, ABM campaigns, and partner activations that directly impact sales revenue.
• Strategic & Hands-On: You can craft big-picture market strategies but also execute events, campaigns, and activations with precision.
  Strong Cross-Functional Collaboration: You thrive in a sales-driven environment, working closely with BDRs, AEs, and marketing teams to align marketing and revenue goals.
• Experience in Content Management: You are in a position to translate the company strategy and marketing strategy into themes and topics for events that align with our goals.
• Fluent in German & English: You can communicate with C-level executives and industry partners in both languages.
• Nice to have: Experience in the DACH Real Estate & Capital Markets Landscape - You understand the institutional investment ecosystem, including asset managers, RE funds, and capital market stakeholders.

What we offer:

• Scale-up Culture
  With our experienced founding team and our flat hierarchies, we provide an environment in which everyone can give their best and grow individually. Convince yourself: ✭✭✭✭✭ 4,4 stars on kununu.com/de/alasco
• Development & Learning
  We offer you an annual development budget of two thousand euros and three individually applicable training days.
• Participation
  You will receive shares in Alasco through our Employee Stock Option Plans and actively benefit from the growth and success of Alasco.
• Trust & Flexibility
  We offer you permanent contracts, flexible working hours, flex week (2 days office & 3 days flexible) and workation in other EU countries. We offer you a lot of personal responsibility and creative opportunities to promote your goal-oriented career.
• Openness and Appreciation
  We live an open feedback culture with regular 1:1s with your Team Lead & quarterly feedback meetings.
• We strive as a team!
  That's why we organize regular team events where everyone can get to know the Alasco team and have fun together.
• Wellbeing at work
  We offer you high-quality work materials, an office in a top location (Leopoldstraße 21, U-Bahn station Giselastraße), fantastic coffee and tea and our muesli and fruit bar.
• Mobility & Sports
  You can choose between sporting activities with the EGYM Wellpass or diverse mobility offers with Navit.

Diversity, equity and inclusion at Alasco

At Alasco, we believe that diversity makes us stronger. We promote a corporate culture based on mutual respect, inclusion and equal opportunities. Regardless of gender, background, age, sexual orientation, religion or physical ability, we welcome everyone.

Our aim is to create an environment in which everyone can flourish. Together, we want to overcome boundaries, create innovative solutions and actively shape the future.

We treat all applications with the utmost care and confidentiality. Every decision in our application process is based on qualifications, potential and alignment with our values - free from prejudice or discrimination. Be yourself - and become part of our team!

Alasco does not accept unsolicited headhunter and agency resumes. Alasco will not pay any third-party agency or company that it does not have a signed agreement with.