Field Marketing Manager - Contractor

About Figure

Figure is maximizing the value of homeownership in ways that benefit consumers and the industry alike. We’re helping homeowners tap their liquidity easily, efficiently and reasonably for purpose-driven, significant expenditures – everything from dream home renovations and debt consolidation to small business formation.

In seven years, we’ve become the country’s #1 non-bank HELOC lender. As a financial technology firm operating at the intersection of regulation and transformation, we’re a “unicorn” – a group of fewer than 1000 companies globally that is valued at $1B or more and has been in operation for less than ten years. 

Our mission requires us to have a creative, team-oriented, and supportive environment where everyone can do their absolute best. We are motivated, innovative, collaborative, and curious. We value individuals who bring a problem-solving mindset to every task. Every day at Figure is a journey in continuous learning combined with a focus on getting work done that makes a difference. Join us!

Wealthfront Career-Launching Company 

Figure Series D Announcement

About the Role

The Figure Marketing team seeks a driven, experienced cross-functional Field Marketing Manager to collaborate with our Partnerships, Marketing, Communications and Partner Success teams to bring the Figure brand to a wide variety of conferences, trade shows and events. You’ll create events, campaigns, and programs that elevate Figure’s product and brand awareness, drive pipeline, and boost partner engagement in areas ranging from home equity, mortgage, solar and home improvement to fintech generally.

As the inaugural Field Marketing Manager for our Go-to-Market (GTM) organization, you’ll lead field events from concept to execution, including ABM initiatives to prepare for conferences and trade shows, sponsorship and speaking opportunities for various conferences and events, and also planning and hosting Figure’s own events with industry thought leaders and partners. While events are the core focus, you’ll also support broader marketing projects and programs.

This is an exciting opportunity to shape Figure’s next growth phase. You will report to the VP of B2B Marketing and can be based in one of our offices or work remotely from anywhere in the U.S. You will also have the opportunity to travel to all of the conferences, trade shows and events that we attend. 

What You’ll Do

• Plan, develop and execute on a portfolio of events to potentially include conferences, trade shows, Figure-hosted events and other field events.
• Create and manage event budgets to ensure timely and cost-effective delivery.
• Partner closely with the Partnership teams to align closely on objectives, outcomes, and positioning for the portfolio of events Figure is looking to sponsor, speak at, host, or attend throughout the year. 
• Oversee all logistical aspects of events, such as venue selection, registration, attendee communications, speaker management, content development, materials, and onsite execution.
• Conduct post-event analyses and debriefs, assessing effectiveness, demand generation, and areas for improvement.
• Collaborate with cross-functional teams to execute multi-touch, integrated marketing programs that align with Partnership objectives, revenue goals, and corporate initiatives.
• Track and measure event performance, providing insights, progress updates, and results to GTM and non-GTM stakeholders.
• Champion the core Figure values and brand positioning and be part of the team representing Figure.
• Travel within the U.S. for event execution as required.

What We Look For

• At least 6 years of marketing experience, with a strong emphasis on planning and managing events.
• Proven ability to conceptualize and execute unique, high-impact events that drive engagement among existing and prospective partners and industry thought leaders.
• B2B marketing experience is essential; experience in Fintech (and especially Home Equity / Mortgages) or another highly regulated industry is preferred, but not required.
• Demonstrated expertise in executing events across in-person, hybrid, and virtual formats.
• You'll collaborate with a skilled Design team, but having a keen eye for design, aesthetics and details will be helpful for ensuring visually compelling creative execution and effective outcomes.
• Strong executive presence, with the ability to confidently engage and influence senior leaders, stakeholders, and external partners.
• Extensive cross-functional collaboration experience; a strong team player.
• Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to thrive in a fast-paced, dynamic environment.
• A positive, proactive, and adaptable attitude with enthusiasm for new challenges.

Salary

• Compensation Range: $100,000 - $115,000
• This is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needs

Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing  and acknowledging that you have read and understand the above notice.

Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. 

#LI-RF1 #LI-Remote