Field Marketing Manager - Contract

Posted 10 Days Ago
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Hiring Remotely in Berlin
Remote
Mid level
Big Data • Cloud • Healthtech • Software • Big Data Analytics
The software company powering the path to the world’s new medicines.
The Role
As a Field Marketing Manager at Veeva Systems, you will develop integrated marketing plans to promote commercial solutions, oversee demand generation efforts, collaborate with sales for account marketing, manage program execution, and measure marketing program effectiveness.
Summary Generated by Built In

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.


At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.


As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.


Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.


The Role


We are looking for a passionate Field Marketing Manager to join our talented European Marketing team. As Field Marketing Manager, you will develop and execute integrated marketing plans for our commercial solutions in Europe and work closely with Sales, Market Strategists, and Product Marketing teams in a fast-paced and rapidly growing business.

What You'll Do

  • Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
  • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention, and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
  • Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
  • Work closely with sales teams to craft account-level marketing plans for top strategic accounts
  • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
  • Manage relevant 3rd parties in the execution of programs
  • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
  • Track and measure all marketing programs and optimize resources against objectives and budget

Requirements

  • 4+ years of experience in field marketing and demand generation within B2B enterprise software or cloud-based solutions
  • Experience in building and executing go-to-market plans and integrated marketing programs 
  • Strong project management skills and the ability to multitask in a dynamic and fast-paced environment!
  • Excellent oral and written communication skills
  • Strong team player with a positive attitude and sense of ownership
  • Excellent spoken & written English. Additional language skills are also a bonus!

Nice to Have

  • Experience with Marketo
  • ABM expertise
  • Life sciences industry experiences a plus but not essential

Perks & Benefits

  • The chance to work with a genuine market leader
  • Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role
  • Work anywhere policy – You can utilize our office spaces, or work remotely when you need to

#RemoteGermany


Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.


As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.


If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected].

The Company
HQ: Pleasanton, CA
6,000 Employees
Hybrid Workplace
Year Founded: 2007

What We Do

Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.

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