Field Marketing & ABM Manager - West

Who we are

WEKA is leading a paradigm shift in how data is stored, managed, and processed in the cloud and AI era. We are a pre-IPO, growth-stage company on a hyper-growth trajectory that has raised significant capital and is backed by dozens of world-class venture capital and strategic investors.  

Our flagship product, the WEKA® Data Platform, is a software-based, hybrid cloud solution transforming stagnant legacy data siloes into dynamic data pipelines that power GPUs efficiently and fuel performance-intensive workloads like generative AI and machine learning seamlessly and sustainably.  

 We’re passionate about helping our customers overcome complex data management challenges to accelerate their innovation and help grow their businesses. If you share our passion, we invite you to join us on this exciting journey.      

What’s Cool About This Job

WEKA is seeking a talented, experienced and data-driven Field Marketing ABM Manager to support our North America - West Coast regions. In this role, you will develop and execute strategic field marketing initiatives that drive pipeline growth, support the sales process from prospecting, expansion, and closed won business and align closely with revenue goals. As the primary liaison between field sales, SDR, and partner teams, you will ensure marketing strategies are tailored to regional business objectives, aligned to partner initiatives, and customer outcomes.

Responsibilities include:

• Plan and execute regional Field Marketing Campaigns: develop and deliver regional demand generation programs, including local events, partner engagements, ensuring messaging and branding alignment.
• Account-Based Marketing (ABM) Strategy: Develop and implement ABM strategies to acquire and expand top Enterprise Named accounts in close partnership with sales. 
• Campaign Management: Oversee the development and execution of multi-channel campaigns to enhance customer engagement and strengthen account relationships.
• Audience Targeting and Engagement: Leverage data to identify key decision-makers and influencers, tailoring outreach and content strategies to drive engagement.
• Program Execution: Lead end-to-end event execution, including venue and vendor selection, contract negotiation, speaker coordination, logistics, list pulls, email campaigns, budget reconciliation, and post-event follow-up.
• Cross-functional Alignment & Collaboration: Partner with sales, product marketing, corporate marketing to ensure alignment of field marketing strategies with overall business goals.
• Performance Tracking: Monitor campaign execution, track KPIs, and track effectiveness of marketing efforts, optimize strategies based on results to drive continuous improvement. 
• Budget Management: Manage field marketing budgets effectively, ensuring maximum impact and ROI on regional initiatives.

Desired Qualifications

• 7+ years of experience in regional field marketing role, account-based marketing ideally supporting a B2B, enterprise sales force in the technology industry. 
• Deep understanding of US-West market dynamics, trends, and customer behaviors.
• Proven ability to build and execute high-impact field marketing programs that drive pipeline growth.
• Strong collaboration skills, with the ability to work cross-functionally across marketing and engage effectively with all levels of Sales, from individual reps to senior leadership.
• Highly organized with the ability to manage multiple projects, prioritize effectively, and adapt to shifting business needs.
• Thrives in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset.
• Familiarity with marketing automation tools (e.g., Demandbase, 6Sense) and CRM platforms (e.g., Salesforce, Clari). 
• Ability to travel up to 20%

Bonus Points 

• Excellent interpersonal and relationship-building skills. 
• A proactive approach to problem-solving, outcome-driven mindset and continuous process improvement.
• Commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends.
• Bachelor's degree in marketing, business, communications, or a related field. 

Concerned you don’t meet every qualification? Don’t let it stop you from applying!
WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but don’t meet every qualification in the job description, we encourage you to apply anyway – you may just be the right candidate for this or other positions at WEKA.

WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.